Deidaa reviews the need for Vivid Sydney in winter

Why do we need Vivid Sydney in winter?

As the mercury dips and the beanies, puffas and mittens take hold of our lives, we inexorably drown in a sea of grey, charcoal and black. That is when we are hit with a craving for warmth and colour. Festivals like Vivid Sydney, have an intrinsic link with this universal craving for warmth and colour in winter.

what is vivid sydney?

Vivid Sydney simulates traditional pyrotechniques by streaming light on monuments and buildings via drones, notable among them being the sails at the Sydney Opera House. Supported by cutting edge music and mind blowing light art, Vivid Sydney is an audio visual sensory delight.

vivid sydney and The impact of colour on human psychology

Colour is known to have a deep impact on the human mind. Red is associated with warmth, energy and stimulation. Blue depicts serenity and trust. Green is restful and reassuring. Purple symbolises luxury, royalty and sophistication. Yellow and orange spell comfort and uplift the spirit. Nature covers nearly the entire spectrum of colour in spring, summer and autumn. In winter, however, nature withdraws its bounty, leaving the world listless and grey. We need to infuse colour in our lives in winter.

where do we find colour in winter?

We often commit the crime of cramming our wardrobes with grey, charcoal and black in winter. What we fail to fathom is that we must inject ‘ happy hormones’ into our winter wardrobe through induction of colour. A vivid red blazer or a rich purple duffel coat may do the trick. Are you a die hard black loyalist? You may opt for a black jacket embellished with gold print and beading. Still too intimidated to wear colourful blazers or floral print pants? You may opt for a pop of colour in your scarf. A red pashmina worn with a grey or black coat never fails to create an aura of warmth and colour. The roses in your garden may wilt, but they can continue to bloom on your scarlet rose scarf. A beaded clutch bag can be the highlight of your winter formal wear.

Most of us would like to wish the winter away. Sadly, it is not going anywhere till a month or two. Why not work around it, with a little help from Deidaa? After all, my Buddhism teaches me, winter always turns into spring.



How Deidaa practises cultural diversity?

How deidaa practises cultural diversity?

A while ago, many of us were celebrating the Pride weekend and talking about social inclusion and cultural diversity. That’s what set the ball rolling. Lunchroom discussions veered towards how inclusive we are at Deidaa?

Deidaa practises diversity and community spirit at many levels. The Deidaa team itself is a microcosm of the wider world. We owe our origin to Asia, Polynesia the Balkans and the Mediterranean. There is a common thread that binds us all – all of us call Australia home. Needless to say, Christmas lunches at Deidaa match a royal repast, flavours of different cuisine combining to provide a rich culinary experience.

Our story boards are a medley of global textiles, crafting techniques, trims and baubles. We blend vintage with avant garde without destroying the inherent qualities of either. At Deidaa, the English Rose dwells cheek by jowl with the oriental paisley.

deidaa and the artisan communities

We do not pay lip service to community spirit, indulging in rhetorics from the sanctified environment of air conditioned cubby holes. We live and work among the communities, sharing their joy and sorrow. We travel high and low to communities dwelling  in the hills and to women’s groups in deserts where the sun scorches everything to a dismal shade of brown. We participate in traditional feasts and abide by social protocols.

We are not social reformers that descend on artisan communities for their ‘upliftment’. Most artisans are highly skilled and intelligent people. They have a well entrenched social fabric that has stood the test of time. It is likely that they interpret any kind of external input as intrusion. At times, willy nilly, we have to address the minefield of social maladies like gender bias or segregation on the basis of race, religion or caste – often to our own peril. But first and foremost we have to make sure we are accepted as part of the community and do not work from outside.

We believe the basic objective should to alleviate the economic exploitation inextricably linked with the social fabric in most artisan communities. We address this by working with the artisans directly through our own workshop or collaborating with non governmental organisations who share Deidaa’s vision.