Mother’s Day Gift – It is all about scarves

‘When I wear a silk scarf I never feel so definitely like a woman, a beautiful woman.’ Audrey Hepburn

Continue reading Mother’s Day Gift – It is all about scarves

Make the most of EoFY sale

How to make the most of EoFY sale?

This long weekend, I did something out of character. I decided to go shopping. I am not a big fan of traversing the length and breadth of shopping malls. Nonetheless, inspired by the shop windows festooned with EoFY sale signs in bold red, I decided to take the plunge and go shopping. I was firm about buying exactly what I needed. Armed with a detailed shopping list, I hit the neighbourhood mall. The shopping expedition began well. I found a parking space without picking up a fight and felt like I had won the lotto. After spending a day at the mall, rummaging through piles of merchandise that looked alarmingly similar in store after store and braving the store assistants who uttered ‘next please’ in unison, I came back with aching legs, a dull headache and a few sundry items I am not sure I need! Soon enough, I was reminded, not so gently by my other half, that I had completely forgotten about the critical items I had set out to buy in the first place.

eofy sale – online vs bricks and mortar stores

That is when it hit me – am I better off shopping virtually, from the comfort of my home, dressed in my fleece robe, sipping my favourite cuppa and adding some designer silk scarves, paisley pashmina scarves, dresses, jackets and other bargains to my shopping cart at the click of a mouse?

Online vs bricks and mortar shopping – give it a thought and let’s have a discussion on how to use the EoFY sale to your advantage? Coming soon on Deidaa!

Giftophobia how to combat the fear of exchanging gifts

Are you affected by giftophobia around this time of the year – the fear of giving and receiving the wrong gifts? We know it is the thought behind the gift that matters. However, won’t it be nice if your near and dear ones actually find your gifts useful?

Here are the top 5 tips to master the art of buying gifts.


Get to know the people you are buying the gift for. Observe their lifestyle, hobbies and interests. Your favourite aunt is Scottish, crafty and crotchety (pun intended). She is an active member of the lacemakers’ guild and loves all things handmade. Will she not love a paisley pashmina scarf or a kaftan with a hand crochet yoke?

The colleague who sits next to you loves the neutral palette. However, she does wear a statement scarf when attending boardroom meetings. Pick up a digital printed scarf that will add an accent to her understated elegance.


Be a good listener. What has your bestie been talking about lately? The big wedding she has to attend shortly and how she is desperately looking for some beaded clutch bags to go with her spectacular outfits. Or how she can’t wait for the holiday in Bali, where she will do nothing but soak up the sun. This one could definitely do with some kaftans and beach bags.


Your little niece is not that little any more. She is taking baby steps towards adulthood. She is experimenting with beauty and fashion. She will perhaps love the cotton pompom and fringed scarves or the sequinned beanies.


For your other half, who also wins the title of the ‘Barbeque King’ hands down, you could pick up some cooking aprons with funky slogans.

COMBAT GIFTOPHOBIA – Go by the stars:

Follow astrology. I am a typical Virgo and love organizers and memo boards, while my charismatic Libra friend loves flamboyance and colour.

You could do all of the above or take the easy way out by giving cash, gift cards or vouchers. These are practical and quick, but lack the personal touch. And most of these gift cards simply sit in our wallets, till they are past their use by dates!

If you are still in trouble over buying gifts, write to us and we at Deidaa, the good samaritans, will come to your rescue.