Are you that auntie or uncle who turns up at the family bar-be-que with boring gifts wrapped in listless packages? Does the thought of Christmas gift shopping give you the heebie – jeebies? You are suffering from giftophobia and you are not the only one. Giftophobia is common around this time of the year – the fear of giving and receiving the wrong gifts? We know it is the thought behind the gift that matters. However, won’t it be nice if your near and dear ones actually find your gifts useful?
Here are the top 5 tips to master the art of buying gifts
Buying Gifts Observe:
Research the people you are buying gifts for. Observe their lifestyle, hobbies and interests. Your favourite aunt is Scottish, crafty and crotchety (pun intended). She is an active member of the lacemakers’ guild and loves all things handmade. Will she not love a paisley kaftan with a hand crochet yoke?
Mummy dearest is an avid gardener and roots for all things Australian. Deidaa’s Australia scarf, featuring Australian flora will be a tribute to her green finger and patriotism.
The colleague who sits next to you loves the neutral palette. However, she does wear a statement scarf when attending boardroom meetings. A digital printed scarf will add an accent to her understated elegance.
Be a good listener. What has your bestie been talking about lately? The big wedding she has to attend shortly and how she is desperately looking for some beaded clutch bags to go with her spectacular outfits. Or how she can’t wait for the holiday in Bali, where she will do nothing but soak up the sun. This one could definitely do with the tropical kaftans and beach bags.
Your little niece is not that little any more. She is taking baby steps towards adulthood. She is experimenting with beauty and fashion. She will love the pompom and fringed scarves or the sequined beanies.
For your other half, who also wins the title of the ‘Barbeque King’ hands down, you may pick up some cooking aprons with funky slogans. If mini me usually accompanies the dad, you can buy the parent and kids apron.
Go by the stars:
Follow astrology. I am a typical Virgo and love organizers and memo boards, while my charismatic Libra friend loves flamboyance and colour.
You could do all of the above or take the easy way out by giving cash, gift cards or vouchers. These are practical and quick, but lack the personal touch. And most of these gift cards simply sit in our wallets, till they are past their use by dates!
If you are still in trouble over buying gifts, follow Deidaa’s giftopedia series @deidaafashiononline on Instagram, full of helpful gift buying tips. Watch this page. Our next post is about creative gift wrapping.
How deidaa practises cultural diversity?
A while ago, many of us were celebrating the Pride weekend and talking about social inclusion and cultural diversity. That’s what set the ball rolling. Lunchroom discussions veered towards how inclusive we are at Deidaa?
Deidaa practises diversity and community spirit at many levels. The Deidaa team itself is a microcosm of the wider world. We owe our origin to Asia, Polynesia the Balkans and the Mediterranean. There is a common thread that binds us all – all of us call Australia home. Needless to say, Christmas lunches at Deidaa match a royal repast, flavours of different cuisine combining to provide a rich culinary experience.
Our story boards are a medley of global textiles, crafting techniques, trims and baubles. We blend vintage with avant garde without destroying the inherent qualities of either. At Deidaa, the English Rose dwells cheek by jowl with the oriental paisley.
deidaa and the artisan communities
We do not pay lip service to community spirit, indulging in rhetorics from the sanctified environment of air conditioned cubby holes. We live and work among the communities, sharing their joy and sorrow. We travel high and low to communities dwelling in the hills and to women’s groups in deserts where the sun scorches everything to a dismal shade of brown. We participate in traditional feasts and abide by social protocols.
We are not social reformers that descend on artisan communities for their ‘upliftment’. Most artisans are highly skilled and intelligent people. They have a well entrenched social fabric that has stood the test of time. It is likely that they interpret any kind of external input as intrusion. At times, willy nilly, we have to address the minefield of social maladies like gender bias or segregation on the basis of race, religion or caste – often to our own peril. But first and foremost we have to make sure we are accepted as part of the community and do not work from outside.
We believe the basic objective should to alleviate the economic exploitation inextricably linked with the social fabric in most artisan communities. We address this by working with the artisans directly through our own workshop or collaborating with non governmental organisations who share Deidaa’s vision.