“Fashion is made to become unfashionable. By virtue of being in style, a look must eventually be out of style…”, Coco Chanel. A multi-billion dollar industry rests on an ephemeral concept of what is trendy and what is not. We continue to buy trendy clothes. Last season’s discards end up in opportunity shops and landfills. The volume of waste is large. Many second-hand shops spend money to get rid of old clothes dumped in front of their shops.
Some of you would argue, that fashion is circular. Trends re-emerge every now and then. But they come back with a different twist. The original clothes do not match the current avatars.
Do we continue to splurge on cotton, leather, and polyester to the point of excess?
Do we discard fashion and focus on functional clothing? Can there be a happy marriage between sustainability and fashionability? Let us explore the options.
Organic eco sustainable, these words are repeated often. What do they mean? In a nutshell, sustainable is a product, practice or lifestyle choice that sustains natural resources and communities for future generations. The classical meaning of organic is anything that derives from plants or animals. Organic is now associated with environment-friendly or sustainable living.
Is it necessary for us to practise sustainable living? Or is it another fad that will fade out with time?
The spectre of global warming looming large. Major cities are becoming gas chambers. Taps are running dry. Tsunamis and earthquakes are wreaking havoc. The truth is, we do not have a choice anymore. Either we adopt sustainable living or we perish.
What do we do to become sustainable? We do not have to do a lot. If each one of us takes a few simple steps, we will make this world a much better place.
Do you know cotton cultivation for a shirt requires 700 gallons of water? Cotton farming accounts for 25% of the world’s insecticide consumption. Organic cotton uses minimal or natural irrigation. It is chemical free and derives from non- genetically modified plants.