Sustainable Fashion – How Deidaa Protects the Environment

Sustainable fashion – the phrase is much used and abused. What does Deidaa understand by sustainable fashion and how does she embrace it?

‘Sustainability’ is a generic word for preserving natural resources for future generations. Fashionability and sustainability have an inherent conflict. Fashion is one of nature’s worst offenders. Discarded clothes are choking our landfills. Carcinogenic dyes used in textile factories are polluting our waterways. Man-made fibres and fast fashion are escalating carbon footprints to draconian heights.

We, the flag bearers of rag trade, owe it to the wider community to make fashion sustainable. To be sustainable, all we have to do is to take a few simple steps.

SUSTAINABLE FASHION – Use organic fibres:

Fibres like bamboo, viscose and organic cotton are not free of controversy. They, nonetheless, use less water, pesticides and fertilisers. They are superior to cotton and most man-made fibres. Deidaa will unveil its range of athleisure garments very soon. Eco fibres form the basis of this range.  Deidaa works with weavers of peace silk. Peace silk is suitable for vegetarians and vegans. It sustains the forests and communities.

Embrace classic styles:

Stay away from fads. Design clothes that are on trend from season to season. Deidaa’s kaftans are examples of a classic style that seldom goes out of fashion. They suit all women, irrespective of size, ethnicity or location. Kaftans are versatile and can serve as casual or formal wear.

Minimize sewing:

Garments that need less sewing minimise the use of electricity and curtail waste. Opt for reversible scarves, clutch bags with side slings, clothes with different functionalities.

Recycle waste:

Use shreds and off-cuts. Deidaa’s packaging is made of recycled paper. Fabric shreds and offcuts from Deidaa’s factories re – emerge as recycled paper gift wraps and bags. Deidaa uses this paper to offer free gift wrapping to customers on request.

Foster communities:

Sustainability is not only about the environment. It is about communities as well. Incorporate artisan input in your clothes, scarves and bags. Handcrafting translates into a livelihood for the artisans. It saves communities and crafts. Deidaa has, since long, worked with artisan communities in Asia and Polynesia.

Adopt fair work practices:

Work with partners who practise fair work. Ensure the workers receive decent wages and have reasonable working hours and conditions. Ask for certification from fair work agencies like SEDEX. These agencies have stringent criteria for certification. Deidaa’s factories are GOTS and SEDEX certified. You can rest assured you are not supporting a sweatshop when you buy from Deidaa.

Have your say on sustainable fashion. Post comments on deidaablog or at http://www.facebook.com/deidaafashiononline.  #regram @deidaafashiononline, tag #deidaafashionline. Each post or comment earns a #coupon code for 10% discount across all products at deidaashop. Follow Deidaa at http://www.facebook.com/deidaafashiononline or on Instagram @deidaafashiononline.
 

 

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Are you traveling this Easter?

Are you traveling this Easter? Easter holidays are the first big break of the year. Most of us look forward to putting up our feet and chilling with family and friends. How will you relax these Easter holidays? Some of us may go camping and pitch a tent in the wild. Others will head to the beach and soak up the last remnants of summer. Whatever you do, if you follow five cardinal holiday rules, you will not go wrong.

Traveling this Easter? Plan ahead:

Caravan parks, hotels, motels, sea side resorts get full quickly, especially the good ones. Book early, if you are looking for hired accommodation.

Pack light:

Traveling with a truckload of luggage is no fun. After all, you are trying to get away from everyday, humdrum life. Pack lightweight clothes like kaftans. Kaftans fold into nothing and fit into the nooks and crannies of your bag. Caftans lend themselves to layering and can be worn across seasons. Digital printed kaftans can be dressed up and down. Kaftan dresses can be worn across cultures and geographical boundaries. Select crease free fabrics like polyester georgette.

Do your research:

If you are visiting a place for the first time, get some prior information about local weather, law and order, culture. Does your accommodation come with heating/cooling? Does your caravan park provide fresh linen and towels? Speaking from personal experience, I have had to sweat it out without a fan, with the mercury touching high 30 degrees. Pack some scarves. Scarves or shawls are the most versatile travel accessories you can think of! They offer protection from winter chill or summer heat. They can be worn as headscarves or sarongs over bathers. Scarves are handy if you have to cover your head or shoulder when you are visiting religious places.

Don’t be caught unawares:

Pack a dress or two, especially if you are going on a cruise. You may have to attend one or two formal events and a light silk dress accessorised with a clutch bag or designer silk scarf will ensure you are dressed for the occasion.

Travel safe:

If you are traveling this Easter, carry your essentials like passports, credit cards and phones in a secure cross body bag. Replace your precious jewelry with fake trinkets, pompom scarves or colourful beach bags. Do not be a sitting duck for criminals in unfamiliar surroundings. Moderately priced, colourful fashion accessories can add to your travel wardrobe as much as precious baubles, without disturbing your peace of mind.

Last but not the least, have a blast traveling this Easter. Make the most of these Easter holidays.  After all, most of us  may have to wait till Christmas for another good sized break.

Got some travel tips to share? Post your comments, suggestions, tips on Deidaa and receive a couponcode for 10% discount across all merchandise at deidaashop.

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Are you being size bullied?

Are you being size bullied? reinforcing fashion stereotypes

Recently, a popular television network did a story on how plus size women are sidelined by clothing stores. If you are anywhere above a size 14, you have little choice when you are shopping for clothes. This is a sad commentary on a society that celebrates and reinforces fashion stereotypes.

Are you being size bullied? who defines a plus size?

Who defines what a plus size is?  A bunch of self –proclaimed fashion gurus who wear blinkers and have a narrow tunnel vision? Isn’t it time we saw the rainbow at the end of the tunnel? We are living in a globalised world that has little room for narrow fashion stereotypes. Beauty means different things to different people. In many emerging markets, a woman with curves is considered to be feminine and beautiful.

Are you being size bullied? dispelling the myths

While extra flab makes you predisposed to certain illnesses, it is a myth that all plus size women are unhealthy and all skinny women are fit. A woman may be naturally curvaceous or have a big bone structure, but may be otherwise fit. On the contrary, resorting to extreme measures and fad diets to look like some of the high priestesses of fashion can be outright unhealthy.

An ex Miss World was ridiculed by the media because she had committed the ultimate crime of making an appearance at an international fashion festival without shedding the extra kilos post childbirth. The media failed to notice how resplendent she looked, basking in the glory of motherhood. Why this unrealistic urgency about getting back to size zero, again to comply with the so called fashionable body proportions?

are you being size bullied? getting it right

If you elect to go under the knife or go on a diet, please seek professional help. Alternately, you can play with floral, animal and geometric prints, colours and necklines to create an optical illusion of a desired body shape. Kaftans in mid-weight fabrics like georgette and receding colours, flowing maxi dresses, tunics with box pleats that hide the mummy tummy can be flattering to a plus size silhouette. There is abundant choice in plus size maxi dresses and kaftans online.

Let us be comfortable in our own skin. Let us use fashion to our advantage … with a little help from professional stylists and plus size online stores.