Sustainable Fashion – How Deidaa Protects the Environment

Sustainable fashion – the phrase is much used and abused. What does Deidaa understand by sustainable fashion and how does she embrace it?

‘Sustainability’ is a generic word for preserving natural resources for future generations. Fashionability and sustainability have an inherent conflict. Fashion is one of nature’s worst offenders. Discarded clothes are choking our landfills. Carcinogenic dyes used in textile factories are polluting our waterways. Man-made fibres and fast fashion are escalating carbon footprints to draconian heights.

We, the flag bearers of rag trade, owe it to the wider community to make fashion sustainable. To be sustainable, all we have to do is to take a few simple steps.

SUSTAINABLE FASHION – Use organic fibres:

Fibres like bamboo, viscose and organic cotton are not free of controversy. They, nonetheless, use less water, pesticides and fertilisers. They are superior to cotton and most man-made fibres. Deidaa will unveil its range of athleisure garments very soon. Eco fibres form the basis of this range.  Deidaa works with weavers of peace silk. Peace silk is suitable for vegetarians and vegans. It sustains the forests and communities.

Embrace classic styles:

Stay away from fads. Design clothes that are on trend from season to season. Deidaa’s kaftans are examples of a classic style that seldom goes out of fashion. They suit all women, irrespective of size, ethnicity or location. Kaftans are versatile and can serve as casual or formal wear.

Minimize sewing:

Garments that need less sewing minimise the use of electricity and curtail waste. Opt for reversible scarves, clutch bags with side slings, clothes with different functionalities.

Recycle waste:

Use shreds and off-cuts. Deidaa’s packaging is made of recycled paper. Fabric shreds and offcuts from Deidaa’s factories re – emerge as recycled paper gift wraps and bags. Deidaa uses this paper to offer free gift wrapping to customers on request.

Foster communities:

Sustainability is not only about the environment. It is about communities as well. Incorporate artisan input in your clothes, scarves and bags. Handcrafting translates into a livelihood for the artisans. It saves communities and crafts. Deidaa has, since long, worked with artisan communities in Asia and Polynesia.

Adopt fair work practices:

Work with partners who practise fair work. Ensure the workers receive decent wages and have reasonable working hours and conditions. Ask for certification from fair work agencies like SEDEX. These agencies have stringent criteria for certification. Deidaa’s factories are GOTS and SEDEX certified. You can rest assured you are not supporting a sweatshop when you buy from Deidaa.

Have your say on sustainable fashion. Post comments on deidaablog or at http://www.facebook.com/deidaafashiononline.  #regram @deidaafashiononline, tag #deidaafashionline. Each post or comment earns a #coupon code for 10% discount across all products at deidaashop. Follow Deidaa at http://www.facebook.com/deidaafashiononline or on Instagram @deidaafashiononline.
 

 

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EoFY Sales – are you getting the right bargains

‘Sale’ is the magic four letter word that leaves us salivating for more. We love to splurge at the EoFY sales, picking up clothes, shoes and bags with the speed of lightning. We brave long queues in front of trial rooms and shrug off the indifference of shop assistants. But is it worth it? How do we get real value out of the EoFY sales?

Since the economic downturn, sales have become a dime a dozen. Retailers are trying to squeeze the last dollar out of a customer’s pocket. EoFY sales have lost much of their sheen. Nonetheless, it is a good time to buy, as most stores like to minimise inventory before tax time.

How do you shop savvy at the EoFY sales:

EOFY SALES Buyer beware:

Make a list of things you need and stick to the list. Inspect the goods at the point of sale. Unscrupulous sellers use sales to bump off defective pieces. It is illegal for retailers to sell defective goods unless stated at the point of sale.

Know your rights:

Most shops put a ‘no refunds, no exchange disclaimer’ on sale items. In reality, the same refund policy should apply to sale items as full priced ones. Do not shop at stores that put up notices like ‘no refund, no exchange on sale items’. Shop at Deidaa or like-minded stores who offer ‘no questions asked’ refund, even on sale items.

Avoid herd mentality:

Do not be a fashion victim and jump into the fray. Ask yourself three questions. Do you need it? Does it suit you? Will you wear it? Do you need half a dozen cheap t- shirts that will end up in a clothing bin – unused or should you invest in a few key pieces?

Get a shopping buddy:

Do not shop alone. Hire a personal shopper. At the very least, take a friend, sister or daughter who can give you an informed opinion.

Do not shop on an empty stomach:

It is a time – honoured fact that an empty stomach has a nefarious connection with shopping disasters.

Do not shop when angry or upset:

Retail therapy is like chocolates. It has the ‘feel good factor’. If you are having an emotional downturn, chances are, you will do binge shopping.

Do not shop in a hurry:

Take time to try on garments and footwear.  The right fit is critical to garments and footwear. If a garment is too tight or too short or the fabric is not comfortable next to skin, it is not a good buy. Shoes that look good in the store may end up giving you blisters, bruises and broken ankles.
Be relaxed while shopping at the EoFY sales. Enjoy the experience. Take a break at mid – day. Have lunch with your BFF. Who knows, at the end of the day, you may have unearthed a few hidden gems.

Post comments and suggestions on deidaablog or at http://www.facebook.com/deidaafashiononline, #regram @deidaafashiononline, tag #deidaafashionline. Each post, comment or regram is rewarded with a #coupon code for 10% discount across all products at deidaashop. Follow Deidaa at http://www.facebook.com/deidaafashiononline or on instagram @deidaafashiononline.

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Fashion Trends 2017 Natural Handmade Multicultural

Fashion Trends 2017 Natural Handmade Multicultural

The end of year holidays and New Year’s eve festivities have made way for a new dawn. We are in the new year and looking forward to new beginnings.

What is your fashion mantra in 2017? Follow 5 simple tips and you will be in sync with fashion trends 2017.

Go green:

Think organic.  Look at your veggie patch or the neighbourhood beach for inspiration. Colour your world with kale, sage, cobalt, azure, primrose and tangelo in 2017.

Embrace handmade:

If organic is making headlines, can handmade be far behind? Opt for artisan made – crochet kaftan dresses for women, macramé bra tops, beaded plus size kaftans and maxi dresses.

Earn your stripes:

Bold stripes rule the runways in 2017. This is good news for fashionistas. Stripes are naturally flattering. They add height and subtract weight. If you are already tall, you may minimise the linear effect with a combination of narrow and wide black and white striped kaftan.

Reinvent the ‘80s:

Flaunt the baubles. Drown in ruffles and flounces, sparkle in spandex leggings and neon sweaters.  Carry beaded clutch bags unabashedly adorned with sequins and super sized rhinestones.

Go pint size:

Talking of bags, the other bag that is making waves is the ‘mini’. This ‘mini’ bag barely has room for a lipstick or two. It is the minimal accessory with the maximum effect.

So what is out? Go easy on skinny jeans. Replace white sneakers with flamboyant athleisure shoes. Kitten heels make a comeback. The cold shoulder look makes way for cut away sleeves or the one shoulder silhouette. Corsetry takes a backseat. Relaxed elegance makes its presence felt.

Stay tuned for exciting posts on fashion trends, events, party wear, race wear and beach wear tips. Are we missing something? Can we do better? Don’t forget to send in your suggestions and comments.

 

Bulgari Deidaa Handmade

Bulgari Deidaa Handmade Introduction:

In the movie, The Visit, Swedish actress Ingrid Bergman wore a brooch that replicated the effect of quivering flowers. The brooch was created by Bulgari. This Italian jewelry and luxury goods company was founded by Sotiris Boulgaris, a Greek immigrant in Italy. He developed a unique Italian style, combining contemporary design with artisan crafts.

Bulgari Deidaa Handmade Aesthetic:

Bulgari has, since, continued to strike a balance between contemporary design and artisan crafts. Bulgari’s design aesthetic strikes a chord with Deidaa. Deidaa has been relentless in her effort to blend contemporary fashion trends with artisan crafts, using traditional techniques and artisan input to create the Deidaa range of scarves, hand beaded clutch bags, kaftans, dresses and other lifestyle items.

Bulgari Deidaa Handmade Serpenti:

Diana Vreeland, the high profile editor of US Vogue, began a trend when she wore a specially commissioned Bulgari serpenti belt.  The serpenti or the snake shaped bracelet watch with a time piece concealed in the bejewelled snake’s head, has been a signature piece from the Bulgari collection. Borrowing heavily from history, folklore and mythology, the serpenti bracelet uses time tested techniques like enameling to create the ‘scales’ of the serpents. Deidaa too, uses traditional techniques like weaving, block printing, crochet and tie dyeing to create her kaftans, bags, scarves and dresses.

Bulgari Deidaa Handmade Melone Bag:

The iconic Melone bag from Bulgari’s repertoire is an oval shaped clutch bag with a mirror, comb and lidded compartment inside. This bag is inspired by its predecessors from the 1920’s, when women began to smoke and apply make – up publicly and carried lipstick, rouge, perfume and cigarettes in compact oval shaped or cylindrical bags. The Melone bag can be hand held or suspended by interchageable silk cords with tassels. Like the Melone bag, all of Deidaa’s clutch bags come with metallic side slings, thus providing the hands – free option.

Deidaa emulates Bulgari’s prolific use of coloured gemstones, beads and coins to achieve vivid elegance. Deidaa is inspired by Bulgari’s bespoke convertible jewelry that can be worn as a neck piece or pulled apart to be worn as two bracelets. Deidaa’s trans – seasonal kaftans can be worn across seasons and contribute to versatility and sustainability.

Patronised by royalty and celebrities like Elizabeth Taylor, Gina Lollobrigida, Grace Kelly, Sophia Loren and the royal family of Qatar, Bulgari continues to be a trendsetter. As Richard Burton pointed out, in the nine months Elizabeth Taylor spent in Rome, filming Cleopatra, she learned only one word of Italian, ‘Bulgari’.

Please follow @deidaafashiononline on Instagram or like Deidaa’s facebook page https://www.facebook.com/deidaaforum/ for more coverage of Italian Jewels: Bulgari Style exhibition at the National Gallery of Victoria.