Dior and Deidaa: Lessons Learnt

“We were leaving a period of war, of uniforms, of soldier women with shoulders like boxers”. “I turned them into flowers, with soft shoulders, blooming bosoms, waist slim… and skirts opening up like blossoms. ” Christian Dior, thus summarised his ‘New Look’. Continue reading Dior and Deidaa: Lessons Learnt

How to wear the colours right in 2017-18 Deidaatip

As mentioned, I use the Australian Cherry tree in my front yard as my weather meter. When it begins to shed leaves, I know it is time to air my scarves. When it sprouts the first few blossoms, I can tell spring is around the corner. The first few flowers have bloomed on the Cherry tree. I know the time has come to ponder upon how to wear the colours right in 2017- 18.
What are the colours trending on the runways? How to wear the colours right in 2017 – 18? Follow these top 5 tips to:

Wear the colours right in 2017 -18:

1. Sparkle in gemstone hues:

Reveal your power woman persona, dressed in electric lapis lazuli blue. Ruffle up your lapis blue dress a la Gucci or rev up your corporate avatar with lapis shirt dresses. Deidaa’s cobalt blue evening dress is an instant fashion fix. Free size and lightweight, this dress can be a life saver when a formal occasion sneaks up on you.

2. Be the scarlet woman:

Paint the town red in the shade that is a median between red and orange. Are you too faint hearted to wear this much flamboyance in a dress, wear it in a red pashmina scarf. A red pashmina scarf is a perfect antidote to drab winter mornings.

3. Go green:

Greenery in all shades is is the flavour of the season. Borrow from nature. Join the kale festival and celebrate health and well-being.

4. Join the 50 shades of  pink club:

The entire gamut of pink from Dagwood to Yarrow is reliving the ‘legally blonde’ dream. No wonder Deidaa’s fuchsia designer silk scarf is enjoying an unprecedented run of success.

5. Dare to shimmer:

Embrace metallics but be discreet. Shiny clothes can make you look bigger than you are. Wear shimmer in accessories. A chain mail clutch bag can be an answer to your metallic prayers without adding to your silhouette. Deidaa’s beaded  clutch bags come with metallic side slings that give you the hands-free option.
Adapt the colour forecast for 2017-18 to suit your preference and style. Need a helping hand? SOS Deidaa on info@deidaa.com.au or drop an offline message. A member of Deidaateam will come to your rescue.
Post comments on deidaablog or at http://www.facebook.com/deidaafashiononline.  #regram @deidaafashiononline, tag #deidaafashionline. Each post or comment earns a #coupon code for 10% discount across all products at deidaashop. Follow Deidaa at http://www.facebook.com/deidaafashiononline or on Instagram @deidaafashiononline.
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Are you traveling this Easter?

Are you traveling this Easter? Easter holidays are the first big break of the year. Most of us look forward to putting up our feet and chilling with family and friends. How will you relax these Easter holidays? Some of us may go camping and pitch a tent in the wild. Others will head to the beach and soak up the last remnants of summer. Whatever you do, if you follow five cardinal holiday rules, you will not go wrong.

Traveling this Easter? Plan ahead:

Caravan parks, hotels, motels, sea side resorts get full quickly, especially the good ones. Book early, if you are looking for hired accommodation.

Pack light:

Traveling with a truckload of luggage is no fun. After all, you are trying to get away from everyday, humdrum life. Pack lightweight clothes like kaftans. Kaftans fold into nothing and fit into the nooks and crannies of your bag. Caftans lend themselves to layering and can be worn across seasons. Digital printed kaftans can be dressed up and down. Kaftan dresses can be worn across cultures and geographical boundaries. Select crease free fabrics like polyester georgette.

Do your research:

If you are visiting a place for the first time, get some prior information about local weather, law and order, culture. Does your accommodation come with heating/cooling? Does your caravan park provide fresh linen and towels? Speaking from personal experience, I have had to sweat it out without a fan, with the mercury touching high 30 degrees. Pack some scarves. Scarves or shawls are the most versatile travel accessories you can think of! They offer protection from winter chill or summer heat. They can be worn as headscarves or sarongs over bathers. Scarves are handy if you have to cover your head or shoulder when you are visiting religious places.

Don’t be caught unawares:

Pack a dress or two, especially if you are going on a cruise. You may have to attend one or two formal events and a light silk dress accessorised with a clutch bag or designer silk scarf will ensure you are dressed for the occasion.

Travel safe:

If you are traveling this Easter, carry your essentials like passports, credit cards and phones in a secure cross body bag. Replace your precious jewelry with fake trinkets, pompom scarves or colourful beach bags. Do not be a sitting duck for criminals in unfamiliar surroundings. Moderately priced, colourful fashion accessories can add to your travel wardrobe as much as precious baubles, without disturbing your peace of mind.

Last but not the least, have a blast traveling this Easter. Make the most of these Easter holidays.  After all, most of us  may have to wait till Christmas for another good sized break.

Got some travel tips to share? Post your comments, suggestions, tips on Deidaa and receive a couponcode for 10% discount across all merchandise at deidaashop.

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How David Hockney influences Deidaa’s design aesthetic

David Hockney, painter, photographer, stage designer and printmaker, is one of the most colourful and influential figures in the contemporary world of art.

Deidaa, a long time Hockney loyalist, has learnt the following lessons from David Hockney’s life and art.

Lesson 1 – David Hockney – eye for colour

An exponent of pop art, Hockney is is known for his use of vivid colours and bold patterns. Deidaa shares Hockney’s love of colour. Deidaa’s digital printed kaftans, designer silk scarves, floral maxi dresses and beach bags celebrate colour. Ranging from vivid reds to cobalt blue, hot pinks to primrose yellow, Deidaa’s kaftans, scarves, maxi dresses and beach bags, resonate Hockney’s colourful palette.

Lesson 2 – David Hockney – ahead of time

David Hockney has embraced new technology like polaroids, iphone and ipad apps. Following Hockney’s footsteps, Deidaa balances artisan crafted items like crochet kaftans with latest technologies like digital printing.

Lesson 3 – David Hockney – embracing nature

Hockney regularly revisited his native Yorkshire in England. He captured the local surroundings initially from memory and in later years continued to paint the countryside en plein air. Deidaa captures the magic of Australian flora and fauna in her designer silk scarves.

Lesson 4 – David Hockney – prolific and diverse

Hockney is 79 years old. He continues to create hundreds of prints, portraits, photomontages, collages and landscapes using diverse mediums like oil, acrylic and digital media. Team@deidaa research and travel continuously, working with artisan communities, incorporating handcrafted details in kaftans, bags and scarves, thus throwing a life line to artisan crafts and communities. Like Hockney, Deidaa embraces diversity, working across ehnicities and lifestyle choices.

Lesson 5 – David Hockney –  influencing other designers

David Hockney is a dapper man. He is a style icon with his signature glasses, mismatched socks, bow ties, stripes and Saville Row suits. Hockney and his paintings continue to influence fashion designers, old and new. Yves Saint Laurent, Michael Kors, Paul Smith, Burberry and Australia’s own Kym Ellery have borrowed from the man and his works, now and then. In 1985, Hockney was commissioned to design the cover and pages for the French edition of Vogue. Like Hockney, Deidaa continues to be instrumental in shaping the minds of young designers. Deidaa offers emerging designers a platform to showcase their designs. Designers are handpicked on the basis of quality and innovation.

Like Hockney, Deidaa is on a relentless journey of innovation, experimenting with mediums old and new, striking that fine balance between time honoured artisan skills and mind blowing new technology.

For images of David Hockney’s artwork, please follow Deidaa at www.facebook.com/deidaaforum and @deidaafashiononline on Instagram

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Get your regifting karma right

Holidays are over, a new year has dawned upon us with promises of new beginnings. A niggling problem persists. After every Christmas, most of us end up with gifts we have no use for. Do we regift these unwanted gifts? On an emotional level, using the gifts is the least we can do for someone who has spent time, money and effort to source these gifts for us. Rationally thinking, regifting is not such a sin it is made out to be. Regifting is recycling. It minimises waste. One man’s trash can be another man’s treasure.The digital printed kaftan you received as a Christmas gift may be too flamboyant for you. It is an ideal regift for your cousin in Cairns who would love some colourful throw overs for bathers.

How do you get your regifting karma right?

Thoughtful regifting:

Think if your regift will be useful to the receiver. The long floral maxi dress is a little too long for you. Perhaps your lissom cousin has the right body shape for it. You are a homebody, while your bff is an avid party goer. She will use the beaded clutch bag more than you would.

Regifting outside the same circle of friends or family:

Regifting within the same circle of friends or family has bruised many friendships and created bad blood between family members. If you regift your mother in law the designer silk scarf she bought for you after intense research, you will no longer be her favourite daughter – in – law.

Regifting new items:

Do not regift an item if you have used it. Remove tell tale signs that may give away your little secret. Re wrap the regift in new packaging. Look carefully for gift tags and personal notes. These have an uncanny knack of surfacing at the most inopportune moments. Come clean if you are caught in the act. Explain to the original giver or the receiver why the gift was not right for you but why it could be right for some one else.

Regifting to charity:

Spread some cheer for the less fortunate.  Regift to charity. Be mindful of the fact that charities are not dumping grounds.Do not give anything that is unusable. Unfortunately, charities have to spend time and money to get rid of dumped goods. These resources could be better used elsewhere.

Have a swap party:

How about a post Christmas girls’ night in? You could swap your unwanted gifts over cupcakes and matcha tea. Your child may have to wait for a few years to grow into the kids apron chef hat set she has received from her favourite aunt, but your friend’s daughter, who is a whiz kid in the kitchen, is the right size for it.

Follow a few simple rules and regift with confidence.

Have you been regifted your own gift? Share your thoughts on regifting with Deidaa.

Deidaa reviews Oscars 2016 fashion

Oscars 2016 fashion: Pastel rules

The curtains have come down on Oscars 2016. Leo De Caprio has finally taken home the golden man. For us fashionistas, it is time to take stock of the frocks or take a closer look at Oscars 2016 fashion. Who wore what? Who ruled the red carpet and who was slammed by the fashion pundits?

At Oscars 2016, the pastel palette ruled the roost. Emily Blunt was royalty personified in a quartz pink gown handcrafted with beads and crystals. Lady Gaga in an Oyster pink dress made an unusually subdued entry, as did Jennifer Jason Leigh and Louise Roe.

Deidaa has incorporated the pastel palette in her dresses, kaftans and scarves.

Oscars 2016 fashion: Abundance of colour

Oscars 2016 fashion had its quota of staple blacks. However, colours like cobalt blue and flamenco red were worn with a stunning effect. Charlize Theron won hands down when it came to wearing colour. Her flamenco red spaghetti strap gown with a deep cleavage and a long train had us gasping for more. Tina Fey accentuated the stark simplicity of her cobalt blue Versace evening gown with a statement Bulgari choker.

Cobalt blue and flamenco red will be seen in Deidaa’s range of scarves and dresses in 2016.

Oscar 2016 fashion: Ode to nature

Oscar 2016 fashion paid homage to all things natural. Green colour found favour with many celebrities who walked the red carpet. Australia’s very own Kate Blanchett wore a pale green Armani Prive’ dress embellished with hand crafted silk flowers and crystals. Isla Fisher wore a Marchesa dress emblazoned with larger than life flowers. Amy Poehler added the oriental touch dressed in an Andrew GN dress, decorated with orchids and butterflies.

Nature plays a big role in Deidaa’s 2016 scarf collection. Team@deidaa has been doing extensive research on Australian flora in 2015. Results of that research will be manifest in Deidaa’s 2016 scarves.

Oscars 2016 fashion: Metallic shimmer

Not everyone was subdued at the Oscars. Naomi Watts provided the glamour quotient, dressed in an oil spill, sequinned Armani Prive’ dress. Morgot Robbie dazzled in a metallic gold Tom Ford dress accessorised with a stark black clutch bag.

Puffball dresses and off shoulder gowns were high on popularity charts. Branded jewelry and hand beaded boxy clutch bags completed the red carpet look.

As Oscars 2016 drew to an end, it was obvious that in 2016, fashion will be ruled by nature, the pastel palette and the sensuality of Spain and its flamenco dancers.