Racewear Trends 2018 Style Tips

What are the racewear trends for Melbourne Cup 2018? How will you ace the racewear trends 2018?

The trick to getting it right is about adding a central focus to your outfit. Accessorise a  flamboyant frock with muted accessories. A bejewelled clutch should be offset with minimal jewellery. A statement hat should be worn with an understated dress.

Monochrome Musings:

The inaugural event of Melbourne Spring Racing Festival, Derby Day is a traditionalist’s delight.  Derby Day is set in the classic mode, with strict etiquette and dress code to follow. Derby Day is about monochrome,  tints and tones of black and white. 

Black and white, in all its avatars, took over the city on Derby Day 2018. The sea of monochrome seemed to complement the grey skies. Men veered towards tints and tones of grey, ranging from silver to charcoal. Women wore lace dresses – white lace on white – black lace on white. Polka dots, big and small, were visible on swinging wrap dresses. Some women shimmered in head to toe silver. There were solid black dresses or white. Colour blocking on dresses, alternating between black and white, made bold statements. Clutch bags in black, white and silver completed the Derby Day outfits. Hats ranged from fascinators to the more versatile tiaras, boaters and sun hats. Some brave racegoers defied tradition and chose to dress as colourful as the Rosellas.
What are the racewear trends for Melbourne Cup Day 2018?

Continue reading Racewear Trends 2018 Style Tips

Men’s Fashion 2018 – Deidaa Offers Styling Tips

Guilty as charged… I have been procrastinating. I am getting requests from male members of Deidaaratti (Deidaa Mail Club), for a post on men’s fashion 2018. I have not risen to the occasion so far. Not that I am sitting quietly. My notebook is filled with jottings from several fashion shows. I am following the fashion pundits with the fervor of a keen fashionista. I have, now, collated the nuggets from several sources. Below is the gist of my research… 5 major trends that are emerging in men’s fashion 2018. Continue reading Men’s Fashion 2018 – Deidaa Offers Styling Tips

Dior and Deidaa: Lessons Learnt

“We were leaving a period of war, of uniforms, of soldier women with shoulders like boxers”. “I turned them into flowers, with soft shoulders, blooming bosoms, waist slim… and skirts opening up like blossoms. ” Christian Dior, thus summarised his ‘New Look’. Continue reading Dior and Deidaa: Lessons Learnt

EoFY Sales – are you getting the right bargains

‘Sale’ is the magic four letter word that leaves us salivating for more. We love to splurge at the EoFY sales, picking up clothes, shoes and bags with the speed of lightning. We brave long queues in front of trial rooms and shrug off the indifference of shop assistants. But is it worth it? How do we get real value out of the EoFY sales?

Since the economic downturn, sales have become a dime a dozen. Retailers are trying to squeeze the last dollar out of a customer’s pocket. EoFY sales have lost much of their sheen. Nonetheless, it is a good time to buy, as most stores like to minimise inventory before tax time.

How do you shop savvy at the EoFY sales:

EOFY SALES Buyer beware:

Make a list of things you need and stick to the list. Inspect the goods at the point of sale. Unscrupulous sellers use sales to bump off defective pieces. It is illegal for retailers to sell defective goods unless stated at the point of sale.

Know your rights:

Most shops put a ‘no refunds, no exchange disclaimer’ on sale items. In reality, the same refund policy should apply to sale items as full priced ones. Do not shop at stores that put up notices like ‘no refund, no exchange on sale items’. Shop at Deidaa or like-minded stores who offer ‘no questions asked’ refund, even on sale items.

Avoid herd mentality:

Do not be a fashion victim and jump into the fray. Ask yourself three questions. Do you need it? Does it suit you? Will you wear it? Do you need half a dozen cheap t- shirts that will end up in a clothing bin – unused or should you invest in a few key pieces?

Get a shopping buddy:

Do not shop alone. Hire a personal shopper. At the very least, take a friend, sister or daughter who can give you an informed opinion.

Do not shop on an empty stomach:

It is a time – honoured fact that an empty stomach has a nefarious connection with shopping disasters.

Do not shop when angry or upset:

Retail therapy is like chocolates. It has the ‘feel good factor’. If you are having an emotional downturn, chances are, you will do binge shopping.

Do not shop in a hurry:

Take time to try on garments and footwear.  The right fit is critical to garments and footwear. If a garment is too tight or too short or the fabric is not comfortable next to skin, it is not a good buy. Shoes that look good in the store may end up giving you blisters, bruises and broken ankles.
Be relaxed while shopping at the EoFY sales. Enjoy the experience. Take a break at mid – day. Have lunch with your BFF. Who knows, at the end of the day, you may have unearthed a few hidden gems.

Post comments and suggestions on deidaablog or at http://www.facebook.com/deidaafashiononline, #regram @deidaafashiononline, tag #deidaafashionline. Each post, comment or regram is rewarded with a #coupon code for 10% discount across all products at deidaashop. Follow Deidaa at http://www.facebook.com/deidaafashiononline or on instagram @deidaafashiononline.

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Golden Globe Awards 2017 fashion handmade, metallic

Celebrity fashion has a ‘trickle down’ effect on rag trade. While the Oscar film awards night is the holy grail of celebrity fashion, Golden Globe awards 2017 fashion is the prequel to  the Oscars.

Golden Globe Awards 2017 fashion metallics

What was trending on the red carpet at the Golden Globe Awards 2017? Golden Globe Awards 2017 fashion was ruled by handcrafted details and metallics. Monochrome was abundant to keep the black and white loyalists happy. However, true to the ’80s spirit, neutral dresses were peppered with sequins and beads. Blake Lively’s Atelier Versace dress with silver pockets and Thandie Newton’s Monse off shoulder white dress with a fiery hem were examples of the neutral with metallics accents trend.

Quantico star Priyanka Chopra shimmered in sequinned Ralph Lauren, as did Naomi Harris and Sophia Vergara. Drew Barrymore and Australia’s award hopeful, Nicole Kidman was resplendant in off shoulder silver dresses. Nicole was, however, upstaged by Emma Stone, who bagged the best actress award, dressed in a silver star spangled pale pink Valentino dress. TV actress Tracee Ellis Ross not only won the best actress award for her role in the TV comedy Black-ish, she easily was one of the best dressed in a hand beaded silver sheath dress.

Clearly, metallics will rule in 2017. If you are intimidated by metalics, try them as accessories. A metallic beaded clutch bag combined with a class LBD will ensure you are on trend.

Golden globe awards 2017 fashion pastel

Stark monochromes were softened by the presence of the pastel palette – dove grey, coral, salmon. Jessica Chastain’s cornflower blue Prada dress had beaded embellishments. Lily Collins looked exquisite in an old rose Zuhair Murad tiered lace dress with vintage Harry Winston diamonds.

Golden Globe Awards 2017 confirmed pastels highlighted with lace and hand beading will be cheek by jowl with monochrome in 2017. This new trend is reflected in pastel digital printed kaftans and designer silk scarves. Lace infused pashminas can add a touch of luxe to your formal wardrobe in 2017.

Golden globe awards 2017 fashion yellow

Sarah Jessica Parker gave a new meaning to versatility when she wore a Vera Wang bridal gown, reminiscent of Carrie Bradshaw’s wedding dress.

Natalie Portman paid tribute to Jackie Kennedy, a character she plays on-screen, dressed in a ’70s inspired long shift. Reese Witherspoon, Viola Davis and Emily Ratajkowski were part of the yellow brigade.

Naomi Campbell, Julia Louis Dreyfus and Carrie Underwood were architectural in sculpted dresses, while Zoe Saldana was pretty in pink ruffles.

Evan Rachel Wood in an Altuzarra pant suit and Octavia Spencer in a navy suit kept the androgyny banner flying.

The animal kingdom did not go missing altogether. Kerrie Russell in leopard print, Anne Chlumsky in a kelly – green gown and Judith Light in zebra stripes rooted for the environment. Looking for leopard prints and zebra stripes? You may find them on Deidaa’s cotton scarves with fringes or beaded clutch bags.

Lifetime achievement award winner Meryl Streep’s fiery speech provided a fitting finale to yet another Golden Globe Awards night.

Deidaatip DIY gift wrapping

As we inch towards the silly season, we tend to get drawn into a gift buying frenzy. Buying gifts is only part of the game, presenting gifts in an interesting manner, completes the package. When it comes to gift wrapping, you have two options – you can get an already overworked shop assistant to wrap your gifts in some nondescript wrapping paper or put some tender loving care into DIY gift wrapping.

DIY gift wrapping – raid your pantry:

Stain or marble butcher paper or plain brown paper with beetroot or turmeric. Decorate with stamps made from cross sections of okra or potato.

Stimulate young minds:

Get the youngest members of the family involved. Ask them cut out Santa or Christmas tree stencils and put these on plain paper. Spray colour on the exposed area with tooth brush. You may use two or three colours. Make sure you get rid of excess paint before you start spraying. Otherwise you will end up with blobs. Remove the stencils and scribble some hand written personal messages within the Santa or Christmas tree shapes. Won’t nan and pop love this? They will also love gifts wrapped in paper decorated with impressions of little hands and feet. You can get the family pet to join in the fun. Spread out some plain paper in the backyard. Put some edible food colour under the paws of your four legged friends and give them a free run of the backyard. Soon you will have DIY gift wrapping paper printed with pug marks.

Explore the outdoors:

Explore the bush or  foreshore for sea shells, driftwood, flowers, leaves, twigs, driftwood and pine cones. Give them a coat of metallic paint or use them untreated as gift toppers.

Re-use and recycle:

We, at Deidaa, don’t let go of any opportunity to use remnants of trims and baubles. Use vintage photographs, twines, lace, doilies, fabric, buttons and embroideries from discarded clothing to decorate your gifts. Recycle wicker baskets, empty coffee jars and cardboard boxes. Make bon-bons out of mailing tubes. You may personalise gift wrapping by using old maps and travel brochures to wrap gifts for a friend who has a nomadic streak or use sports pages from old newspapers as gift wrapping paper for the soccer crazy dad.

Practise Furoshiki:

Practise the Japanese art of Furoshiki i.e., use cloth or scarf to wrap a gift. The cloth or scarf can be re-used later.

If you are running short of ideas, reach out to Deidaa for help. Deidaa offers free gift wrapping. Please visit http://www.deidaa.com.au/faq/ for more information. On request, Deidaa will wrap you purchase in handmade recycled gift wrapping paper – free of cost. Deidaa donates all fabric shreds to a handmade paper making unit that transforms these fabric remnants into recycled paper.

More Deidaatips coming your way this festive season.




Bulgari Deidaa Handmade

Bulgari Deidaa Handmade Introduction:

In the movie, The Visit, Swedish actress Ingrid Bergman wore a brooch that replicated the effect of quivering flowers. The brooch was created by Bulgari. This Italian jewelry and luxury goods company was founded by Sotiris Boulgaris, a Greek immigrant in Italy. He developed a unique Italian style, combining contemporary design with artisan crafts.

Bulgari Deidaa Handmade Aesthetic:

Bulgari has, since, continued to strike a balance between contemporary design and artisan crafts. Bulgari’s design aesthetic strikes a chord with Deidaa. Deidaa has been relentless in her effort to blend contemporary fashion trends with artisan crafts, using traditional techniques and artisan input to create the Deidaa range of scarves, hand beaded clutch bags, kaftans, dresses and other lifestyle items.

Bulgari Deidaa Handmade Serpenti:

Diana Vreeland, the high profile editor of US Vogue, began a trend when she wore a specially commissioned Bulgari serpenti belt.  The serpenti or the snake shaped bracelet watch with a time piece concealed in the bejewelled snake’s head, has been a signature piece from the Bulgari collection. Borrowing heavily from history, folklore and mythology, the serpenti bracelet uses time tested techniques like enameling to create the ‘scales’ of the serpents. Deidaa too, uses traditional techniques like weaving, block printing, crochet and tie dyeing to create her kaftans, bags, scarves and dresses.

Bulgari Deidaa Handmade Melone Bag:

The iconic Melone bag from Bulgari’s repertoire is an oval shaped clutch bag with a mirror, comb and lidded compartment inside. This bag is inspired by its predecessors from the 1920’s, when women began to smoke and apply make – up publicly and carried lipstick, rouge, perfume and cigarettes in compact oval shaped or cylindrical bags. The Melone bag can be hand held or suspended by interchageable silk cords with tassels. Like the Melone bag, all of Deidaa’s clutch bags come with metallic side slings, thus providing the hands – free option.

Deidaa emulates Bulgari’s prolific use of coloured gemstones, beads and coins to achieve vivid elegance. Deidaa is inspired by Bulgari’s bespoke convertible jewelry that can be worn as a neck piece or pulled apart to be worn as two bracelets. Deidaa’s trans – seasonal kaftans can be worn across seasons and contribute to versatility and sustainability.

Patronised by royalty and celebrities like Elizabeth Taylor, Gina Lollobrigida, Grace Kelly, Sophia Loren and the royal family of Qatar, Bulgari continues to be a trendsetter. As Richard Burton pointed out, in the nine months Elizabeth Taylor spent in Rome, filming Cleopatra, she learned only one word of Italian, ‘Bulgari’.

Please follow @deidaafashiononline on Instagram or like Deidaa’s facebook page https://www.facebook.com/deidaaforum/ for more coverage of Italian Jewels: Bulgari Style exhibition at the National Gallery of Victoria.



Fashion Trends Spring Summer 2016

fashion trends Spring Summer 2016

As days become longer and nights warmer, as the barren cherry tree in my front yard begins to sprout new shoots, I can hear the footsteps of spring.

We all know reptiles molt or shed their external layer, but do we realise humans molt too? As we approach spring, we humans go through a molting process, shedding layers of winter clothes. Come spring – summer, we feel the need to explore new possibilities for our wardrobes, aka fashion trends Spring Summer 2016. What is making waves on the fashion runways this summer? What are the fashion pundits predicting? Will it be nature, will it be athleisure, will it be handcrafting or will it be a combination of all of these influences? How do you interpret these trends and adapt them to suit your persona, lifestyle and choice? Learn more in Deidaa’s next post on fashion trends Spring Summer 2016 and how to nail them.

Deidaaspeak – Dress like Olympians

Deidaaspeak – dress like Olympians introduction:

Have you been glued to the television in the past few days? Are you bleary eyed in the morning and sleep walking to work? Have velodromes and running tracks invaded your dreams? Clearly, you have been bitten by the Olympics bug. For a frenzied fortnight, the Olympics rule our lives – how we work around the Olympics, what we eat (TV dinners of course) and where we sleep (decidedly, on the couch). It is no wonder then, the Olympics impacts upon what we wear. Athletes’ uniforms come under intense scrutiny and set the dress code for the next season.Talking of uniforms, the Canadians take the gold, dressed  in signature red, black and white.


Designers have been roped in to create uniforms for athletes participating in Rio Olympics 2016. While Ralph Lauren has designed Olympics uniforms for Team America in white, blue and gold, Stella Mc Cartney has been at Her Majesty’s Service, designing a range of chic sportswear for the British Olympians. Team Great Britain’s Rio Olympics uniforms are a collaboration between Mc Cartney and Adidas. They are deemed to be the most ‘successful Olympics range ever’ and are already a sellout in the UK and beyond. Teams France and Italy are not far behind, wearing Lacoste and Giorgio Armani respectively. Even China has jumped on the bandwagon, recruiting a fashion designer to dress their national teams. The island nation of Tonga has drawn upon traditional motifs, silhouettes and colours, with its flag bearer wearing a tapa cloth lava lava.  Aussies wear retro blazers with green pinstripes, accentuated with gold scarves and green and gold ties. The Aussie blazer combines history with modernity. Its inner lining features names of all Australian Olympics gold medalists. It is also a smart garment, designed to hold headphones.


In 2016, most Olympics uniforms have been designed to service long term wear. They can be worn outside of the Olympics. These uniforms have the potential to become trendsetters this season. If you cannot get the exact Olympic gear, you may get into the team spirit by acquiring something close to the team colours or motifs. For instance, you could select from Deidaa’s Australia scarves, to get into the Team Australia spirit. Deidaa’s Australia scarves are the result of an year long research into Australian flora and fauna. Each Australia scarf features a familiar Australian plant. Wear Deidaa’s Australia scarf like a lava lava or as a neck piece and dive headlong into the Olympics spirit.

Fashion lessons Marilyn Monroe

 fashion Lessons Marilyn Monroe:

Norma Jean Mortenson or Norma Jean Baker was just another girl next door. What transformed her into the sex symbol of all times, Marilyn Monroe?

Was she the most beautiful woman in Hollywood? Not quite. She was certainly not the most gifted actor. So how did Norma Jean become the ultimate symbol of sex appeal?

Marilyn played the dumb blonde on screen, with the little girl lisp and the sexy pout. In reality, she was far removed from the dumb blonde girl she played on screen. She was an astute business woman, who carefully cultivated a brand image.

You too can acquire a Marilyn persona in a few simple steps.

fashion lessons Marilyn Monroe : Follow the maximise minimise rule

Take a good look in the mirror. None of us are perfect, but we are all blessed with one thing or the other. Identify and highlight your assets. Do you have the decolletage women will die for? Are you bootylicious? Highlight what you have and play down what you do not. Marilyn Monroe wore fitted dresses that emphasized her ample bosom and clinched her waist. Not once was she seen in public, in sloppy, lack lustre clothes.

 fashion lessons Marilyn Monroe : Build up your own Persona

Are you a stay at home mum? A busy career woman? Or perhaps a bit of both? Are you a traveler? Are you a redhead or do you have beautiful blue eyes? Build up a signature style around your lifestyle requirements. Acentuate physical features e.g., repeat the colour of your eyes or hair in your scarf or dress.

Fashion lessons Marilyn Monroe: Wear red

Marilyn’s famous pout had a lot to do with red lipstick. The colour red is sensuous and sultry. It adds warmth to your face and sparkle to your smile. A red scarf acts as a mood elevator, especially in winter. It is the perfect antidote to grey mornings and overcast skies.

Fashion lessons Marilyn Monroe: Accessorise

Marilyn accentuated her natural good looks with jewelry and fur. Not all of us have access to precious baubles, but we can look for interesting costume jewelry, beaded clutch bags embellished with diamantes’ and rhinestones or silk scarves in vivid colours.

Fashion lessons Marilyn Monroe: embrace metallics

Metallics are an obvious choice for adding the glamour quotient. Metallics are sexy, metallics are fun. If you are not intrepid enough to wear metallic lame’ gowns a la Marilyn, opt for metallic accents. Wear metallic eye make up or carry metallic clutch bags.

Fashion lessons from Marilyn Monroe: show some skin

Wear halter dresses or off sholuder dresses that show off your cleavage. Dresses with deep cut necklines like the sweetheart neckline can work wonders . Bare your shoulder or arms. Show off your swan like neck. Flaunt a tiny waist with empire line dresses.

With a little effort, we can all look a little like Marilyn and that is Marilyn’s real legacy.