“Fashion is made to become unfashionable. By virtue of being in style, a look must eventually be out of style…”, Coco Chanel. A multi-billion dollar industry rests on an ephemeral concept of what is trendy and what is not. We continue to buy trendy clothes. Last season’s discards end up in opportunity shops and landfills. The volume of waste is large. Many second-hand shops spend money to get rid of old clothes dumped in front of their shops.
Some of you would argue, that fashion is circular. Trends re-emerge every now and then. But they come back with a different twist. The original clothes do not match the current avatars.
Do we continue to splurge on cotton, leather, and polyester to the point of excess?
Do we discard fashion and focus on functional clothing? Can there be a happy marriage between sustainability and fashionability? Let us explore the options.
Continue reading Fashionability and Sustainability – Is fashion becoming unfashionable?
What are the racewear trends for Melbourne Cup 2018? How will you ace the racewear trends 2018?
The trick to getting it right is about adding a central focus to your outfit. Accessorise a flamboyant frock with muted accessories. A bejewelled clutch should be offset with minimal jewellery. A statement hat should be worn with an understated dress.
The inaugural event of Melbourne Spring Racing Festival, Derby Day is a traditionalist’s delight. Derby Day is set in the classic mode, with strict etiquette and dress code to follow. Derby Day is about monochrome, tints and tones of black and white.
Black and white, in all its avatars, took over the city on Derby Day 2018. The sea of monochrome seemed to complement the grey skies. Men veered towards tints and tones of grey, ranging from silver to charcoal. Women wore lace dresses – white lace on white – black lace on white. Polka dots, big and small, were visible on swinging wrap dresses. Some women shimmered in head to toe silver. There were solid black dresses or white. Colour blocking on dresses, alternating between black and white, made bold statements. Clutch bags in black, white and silver completed the Derby Day outfits. Hats ranged from fascinators to the more versatile tiaras, boaters and sun hats. Some brave racegoers defied tradition and chose to dress as colourful as the Rosellas.
What are the racewear trends for Melbourne Cup Day 2018?
Continue reading Racewear Trends 2018 Style Tips
The wind has lost its bite, we are ditching the puffas in favour of lighter trenches. Is spring around the corner? Is it time for some Spring – Summer 2018 wardrobe mapping?
What are the defining looks of Spring – Summer 2018? How much can we re-vamp and what do we need to buy?
This, then, is the future of fashion:
Continue reading Spring – Summer 2018 Fashion Trends
Guilty as charged… I have been procrastinating. I am getting requests from male members of Deidaaratti (Deidaa Mail Club), for a post on men’s fashion 2018. I have not risen to the occasion so far. Not that I am sitting quietly. My notebook is filled with jottings from several fashion shows. I am following the fashion pundits with the fervor of a keen fashionista. I have, now, collated the nuggets from several sources. Below is the gist of my research… 5 major trends that are emerging in men’s fashion 2018. Continue reading Men’s Fashion 2018 – Deidaa Offers Styling Tips
As we commit to a plastic-free July in 2018, I cannot help reminiscing about my childhood. In the society I was born into, community living, recycling, and zero waste were the norm. I have memories of the milkman who would deliver milk every morning in glass bottles. The aroma of freshly ground spices from my grandmother’s kitchen would fill my being. Savouries wrapped in recycled newspaper paper bags would tickle my palette.
A cottage industry thrived on the recycled newspaper bags. One group would go from house to house collecting old newspaper. Another group, mostly women, would make paper bags out of old newspaper. Nothing discarded, nothing wasted.
Things we used in our daily lives were handmade. Artisan groups worked in unison. The weaver, the potter, the carpenter, the farmer supported one another. After the two great wars, words like ‘assembly line’ and ‘mass produced’ reared their ugly heads. The advent of plastic or nylon dealt a firm blow to many things natural. Plastic has many virtues. It is bright, strong and hard wearing. The problem, it is too hard -wearing. It refuses to go away. It chokes our waterways and clogs our landfills. How can we, you and I, get rid of this menace.
It takes a little effort but we can all ditch the ‘p’ word, now onwards.
Plastic-free July say no to plastic bags
Use and re-use organic cotton totes for shopping. Put your grocery in organic cotton drawstring bags. Organic cotton is a certified sustainable fabric. It is rain fed and chemical free. Deidaa makes customised organic cotton bags f
or clients all over the world. Looking for calico bags in different shapes or sizes, plain, embroidered or printed? Your search ends at Deidaa.
Replace plastic take away boxes with stainless steel bento boxes. Stainless steel is sturdy and lasts long. It is biodegradable. Carry your own stainless steel water bottle and drinking straws.
Furoshiki is the ancient Japanese art of wrapping gifts with a scarf or a piece of cloth. The receiver can unwrap the gift and use the scarf – wrap as a bandanna or necktie. This is one gift wrap that will not end up in the trash can.
Catch ’em young
Get your kids involved in simple cooking and gardening projects. Children should learn early in life that food comes from the soil and not from the refrigerator. Children can practise sustainable living through baking, cooking or maintaining a veggie patch. Deidaa has a range of organic cotton kids aprons that add to the fun. Pesticide and chemical free, these aprons do no harm to the tender skin.
Potty about potter
Get ceramic jars for your storage needs in the kitchen. Ceramic jars add character to your kitchen. Ceramic crockery comes in vibrant colours, motifs, and shapes. Mixed and matched correctly, ceramics add that Latino vibe to your table setting.
Got a few plastic-free tips of your own this winter 2018? Share them with Deidaa’s readers. Post comments and suggestions on deidaablog or at http://www.facebook.com/deidaafashiononline. #regram@deidaafashiononline, tag #deidaafashionline. Each post, comment or regram is rewarded with a #coupon code for 10% discount on all products at deidaashop. For more plastic-free photos, follow Deidaa at http://www.facebook.com/deidaafashiononline or on Instagram @deidaafashiononline.
Brrrr! The freezing weather is sending shivers down our spines! The frost queen is casting her spell with icy winds! If the grey skies are playing havoc with your mood barometer, here are some tips to add a zing to your winter.
Continue reading 5 Fashion Tips to Rev Up Your Winter 2018 Wardrobe
There was much anticipation. We waited with bated breath to see what the bride would wear on her wedding day. I am, of course, talking about the royal wedding of Prince Harry, Duke of Sussex to Meghan Markle. Come D- day and there she was, walking down the aisle, in a Givenchy gown, elegant in its simplicity.
Fashion lessons learned from the royal wedding, elegance prevails:
Continue reading Fashion Lessons Learnt from the Royal Wedding
Coming back to blogging after a brief hiatus. Was snowed under with wholesale orders and Valentine’s Day sales at the beginning of the year.
Some of you have written to me asking for a post on fashion trends 2018. Here it is then, the top fashion trends 2018.
Continue reading Fashion Trends 2018 – Style Tips from Deidaa
Fashion and #Metoo
I get asked, time and again, how do I design. Do I sit in the comfort of an air-conditioned office and churn out designs as per my whim? That’s not the way the cookie crumbles. Fashion does not exist and operate in isolation. It takes its cue from contextual factors and impacts upon the wider context. Nothing demonstrates this better than the recently concluded Golden Globe Awards ceremony. At the Golden Globe Awards 2018, A-listers wore black to express solidarity with #metoo.
Continue reading Fashion and #Metoo – Social Expression and Empowerment
Caught up in the Christmas festivities? Did not realize when the New Year’s Eve party snuck up on you?
Here are some quick and easy tips to get you sorted for the big night tomorrow.
Continue reading New Year’s Eve 2018 Fashion Tips