Trans-seasonal clothing – time for the switch?

Is it time to switch to trans-seasonal clothing?

It was a bitterly cold winter morning. I was on my way to work, covered head to toe in woollies. However, the minute I entered my workplace, I was transported from Alaska to Bermuda. The central heating at my workplace had reached its peak. I was well equipped to cope with the Bermuda weather in winter. I heaved a sign of relief as I got rid of my woollies and dressed down to the kaftan dress I was wearing underneath!

That’s when it struck me! Isn’t it time we got rid of the seasonal stereotypes and took stock of the new realities? Do we live in defined seasons any more? Most of live, work and party in controlled environments. We travel between hemispheres jet setting between seasons. And if you happen to live in a city like Melbourne, you have to dress for four seasons in a day.

Made out of medium weight fabric, trans-seasonal clothing lends itself to layering and suit the contemporary lifestyle better. Read more about how to adapt to trans-seasonal clothing in Deidaa’s next post, coming soon…

Fashion lessons Marilyn Monroe

 fashion Lessons Marilyn Monroe:

Norma Jean Mortenson or Norma Jean Baker was just another girl next door. What transformed her into the sex symbol of all times, Marilyn Monroe?

Was she the most beautiful woman in Hollywood? Not quite. She was certainly not the most gifted actor. So how did Norma Jean become the ultimate symbol of sex appeal?

Marilyn played the dumb blonde on screen, with the little girl lisp and the sexy pout. In reality, she was far removed from the dumb blonde girl she played on screen. She was an astute business woman, who carefully cultivated a brand image.

You too can acquire a Marilyn persona in a few simple steps.

fashion lessons Marilyn Monroe : Follow the maximise minimise rule

Take a good look in the mirror. None of us are perfect, but we are all blessed with one thing or the other. Identify and highlight your assets. Do you have the decolletage women will die for? Are you bootylicious? Highlight what you have and play down what you do not. Marilyn Monroe wore fitted dresses that emphasized her ample bosom and clinched her waist. Not once was she seen in public, in sloppy, lack lustre clothes.

 fashion lessons Marilyn Monroe : Build up your own Persona

Are you a stay at home mum? A busy career woman? Or perhaps a bit of both? Are you a traveler? Are you a redhead or do you have beautiful blue eyes? Build up a signature style around your lifestyle requirements. Acentuate physical features e.g., repeat the colour of your eyes or hair in your scarf or dress.

Fashion lessons Marilyn Monroe: Wear red

Marilyn’s famous pout had a lot to do with red lipstick. The colour red is sensuous and sultry. It adds warmth to your face and sparkle to your smile. A red scarf acts as a mood elevator, especially in winter. It is the perfect antidote to grey mornings and overcast skies.

Fashion lessons Marilyn Monroe: Accessorise

Marilyn accentuated her natural good looks with jewelry and fur. Not all of us have access to precious baubles, but we can look for interesting costume jewelry, beaded clutch bags embellished with diamantes’ and rhinestones or silk scarves in vivid colours.

Fashion lessons Marilyn Monroe: embrace metallics

Metallics are an obvious choice for adding the glamour quotient. Metallics are sexy, metallics are fun. If you are not intrepid enough to wear metallic lame’ gowns a la Marilyn, opt for metallic accents. Wear metallic eye make up or carry metallic clutch bags.

Fashion lessons from Marilyn Monroe: show some skin

Wear halter dresses or off sholuder dresses that show off your cleavage. Dresses with deep cut necklines like the sweetheart neckline can work wonders . Bare your shoulder or arms. Show off your swan like neck. Flaunt a tiny waist with empire line dresses.

With a little effort, we can all look a little like Marilyn and that is Marilyn’s real legacy.





Deidaa reveals – what made Marilyn tick?

What made Marilyn tick?

She was not the most beautiful woman in Hollywood, nor was she the greatest actor. Nonetheless, she sang for presidents and rubbed shoulders with royalty. When she wore a white halter dress, it acquired iconic status. We are talking about none other than Marilyn Monroe. The name itself spells style and sensuality. What was that magic wand that transformed next door girl, Norma Jean Mortenson into the ultimate sex symbol, Marilyn Monroe. The transformation did not happen overnight, nor did it happen by accident. The Marilyn Monroe persona was cultivated carefully, putting strategies in place. Marilyn Monroe was far removed from the dumb blonde she played on screen. She was an astute woman who knew how to optimise what she had.  Deidaa is currently investigating into all the weapons in Marilyn’s arsenal. Look out for the next post on Deidaablog to read a first hand review of

Bendigo Art Gallery and Twentieth Century Fox present Marilyn Monroe and find out what made Marilyn tick.

Deidaatip – make the most of EoFY sales

Deidaatip – make the most of EoFY sale

‘EoFY sale’ – the word itself is enough to get most of us into a tizzy. We brave the winter chill, rug up in beanies and boots and march resolutely towards the nearest shopping mall, armed with our trusted credit cards! We scout the stores for best bargains, determined to nudge other like minded shoppers out of the race. The ‘brave’ among us thrive on ‘sales’, energised by the competition and aggression, while the timid cower in fear, elbowed out by their more aggressive counterparts.

How do we make the most of EoFY sale? Practise caveat emptor

EoFY sale is the mother of all sales. At the end of financial year, every store tries all the tricks in the trade to reduce inventory.  EoFY sale is on cars, clothes and household items. I even spotted an EoFY sale on printing ink! No doubt, more items go on sale at the EoFY sale than any other sale. Along with good merchandise, samples, seconds and rejects are also out in full force. It is a good time to practise the rule of ‘caveat emptor’ or ‘buyer beware’ i.e., the buyer alone is responsible for checking the quality and suitability of goods before a purchase is made.

Brave the serpentine queues in front of the trial rooms and try the clothes to ensure they fit you. Some garments look good on display but do not do you any justice, when worn.Trial rooms are safe havens for a close inspection of the clothes you have selected.  Do not take too long – unless you are unfazed by the ‘stony glare’ of the one next in queue. Shop for shoes in the morning. Feet swell up by the evening. Walk the length and breadth of the store wearing the shoes of your choice. Do they feel comfortable? Are they too snug or too narrow? You may seek advice from a qualified shoe fitter. Ill fitting shoes are best avoided. If in doubt, SOS Deidaa.  A couple of members in the Deidaa team are qualified and experienced adults’ and childrens’ shoe fitters.

How do we make the most of EoFY sale? get a shopping buddy

Do not shop alone. Take a trusted friend, sister, mother or daughter with you. You are likely to make less mistakes if you get some honest, unbiased advice. You could take your other half as well. Make sure he/she is an avid shopper like yourself. My other half has the ‘let me go ‘ expression within fifteen minutes of hitting the stores. Soon after, he nods off on the first empty couch he finds or heads to the food court.

How do we make the most of EoFY sale? be hydrated

Shopping at EoFY sales can be emotionally and physically draining. The crowds and the clutter can take a toll on your nerves. Trial rooms can be asphyxiating. Carry a mini water bottle with you. Make sure it is not leaking. I had an embarrassing moment once, when unknown to me, I was leaving a trail of my crime wherever I went. If you suffer from claustrophobia, go out for fresh air now and then.

How do we make the most of EoFY salE? shop online

You can do all of the above or shop online, far from the madding crowd, in the comfort of you own home, sipping  a hot cuppa, snuggling under a duvet, dressed in your jammies! Online sales often commence before sales at bricks and mortar stores. If you are a savvy online shopper, you are sure to scoop up a few bargains. Look for online fashion stores like Deidaa, who offer secure shopping, world wide free shipping, no questions asked returns and online support.

Use EoFY sale to your advantage. Do not shop on an empty stomach. Do not shop when you are feeling low. You may end up binge shopping. Detect the gaps in your wardrobe, draw up and adhere to a ‘critical items to shop for’ list. The list, however, does not prevent you from picking up a few precious gems! Do not fail to share your EoFY shopping experience with other members of Deidaaratti (Deidaa Mail Club) on this forum!






Make the most of EoFY sale

How to make the most of EoFY sale?

This long weekend, I did something out of character. I decided to go shopping. I am not a big fan of traversing the length and breadth of shopping malls. Nonetheless, inspired by the shop windows festooned with EoFY sale signs in bold red, I decided to take the plunge and go shopping. I was firm about buying exactly what I needed. Armed with a detailed shopping list, I hit the neighbourhood mall. The shopping expedition began well. I found a parking space without picking up a fight and felt like I had won the lotto. After spending a day at the mall, rummaging through piles of merchandise that looked alarmingly similar in store after store and braving the store assistants who uttered ‘next please’ in unison, I came back with aching legs, a dull headache and a few sundry items I am not sure I need! Soon enough, I was reminded, not so gently by my other half, that I had completely forgotten about the critical items I had set out to buy in the first place.

eofy sale – online vs bricks and mortar stores

That is when it hit me – am I better off shopping virtually, from the comfort of my home, dressed in my fleece robe, sipping my favourite cuppa and adding some designer silk scarves, paisley pashmina scarves, dresses, jackets and other bargains to my shopping cart at the click of a mouse?

Online vs bricks and mortar shopping – give it a thought and let’s have a discussion on how to use the EoFY sale to your advantage? Coming soon on Deidaa!

Deidaa reviews the need for Vivid Sydney in winter

Why do we need Vivid Sydney in winter?

As the mercury dips and the beanies, puffas and mittens take hold of our lives, we inexorably drown in a sea of grey, charcoal and black. That is when we are hit with a craving for warmth and colour. Festivals like Vivid Sydney, have an intrinsic link with this universal craving for warmth and colour in winter.

what is vivid sydney?

Vivid Sydney simulates traditional pyrotechniques by streaming light on monuments and buildings via drones, notable among them being the sails at the Sydney Opera House. Supported by cutting edge music and mind blowing light art, Vivid Sydney is an audio visual sensory delight.

vivid sydney and The impact of colour on human psychology

Colour is known to have a deep impact on the human mind. Red is associated with warmth, energy and stimulation. Blue depicts serenity and trust. Green is restful and reassuring. Purple symbolises luxury, royalty and sophistication. Yellow and orange spell comfort and uplift the spirit. Nature covers nearly the entire spectrum of colour in spring, summer and autumn. In winter, however, nature withdraws its bounty, leaving the world listless and grey. We need to infuse colour in our lives in winter.

where do we find colour in winter?

We often commit the crime of cramming our wardrobes with grey, charcoal and black in winter. What we fail to fathom is that we must inject ‘ happy hormones’ into our winter wardrobe through induction of colour. A vivid red blazer or a rich purple duffel coat may do the trick. Are you a die hard black loyalist? You may opt for a black jacket embellished with gold print and beading. Still too intimidated to wear colourful blazers or floral print pants? You may opt for a pop of colour in your scarf. A red pashmina worn with a grey or black coat never fails to create an aura of warmth and colour. The roses in your garden may wilt, but they can continue to bloom on your scarlet rose scarf. A beaded clutch bag can be the highlight of your winter formal wear.

Most of us would like to wish the winter away. Sadly, it is not going anywhere till a month or two. Why not work around it, with a little help from Deidaa? After all, my Buddhism teaches me, winter always turns into spring.