How deidaa practises cultural diversity?
A while ago, many of us were celebrating the Pride weekend and talking about social inclusion and cultural diversity. That’s what set the ball rolling. Lunchroom discussions veered towards how inclusive we are at Deidaa?
Deidaa practises diversity and community spirit at many levels. The Deidaa team itself is a microcosm of the wider world. We owe our origin to Asia, Polynesia the Balkans and the Mediterranean. There is a common thread that binds us all – all of us call Australia home. Needless to say, Christmas lunches at Deidaa match a royal repast, flavours of different cuisine combining to provide a rich culinary experience.
Our story boards are a medley of global textiles, crafting techniques, trims and baubles. We blend vintage with avant garde without destroying the inherent qualities of either. At Deidaa, the English Rose dwells cheek by jowl with the oriental paisley.
deidaa and the artisan communities
We do not pay lip service to community spirit, indulging in rhetorics from the sanctified environment of air conditioned cubby holes. We live and work among the communities, sharing their joy and sorrow. We travel high and low to communities dwelling in the hills and to women’s groups in deserts where the sun scorches everything to a dismal shade of brown. We participate in traditional feasts and abide by social protocols.
We are not social reformers that descend on artisan communities for their ‘upliftment’. Most artisans are highly skilled and intelligent people. They have a well entrenched social fabric that has stood the test of time. It is likely that they interpret any kind of external input as intrusion. At times, willy nilly, we have to address the minefield of social maladies like gender bias or segregation on the basis of race, religion or caste – often to our own peril. But first and foremost we have to make sure we are accepted as part of the community and do not work from outside.
We believe the basic objective should to alleviate the economic exploitation inextricably linked with the social fabric in most artisan communities. We address this by working with the artisans directly through our own workshop or collaborating with non governmental organisations who share Deidaa’s vision.