Fashionability and Sustainability – Is fashion becoming unfashionable?

“Fashion is made to become unfashionable. By virtue of being in style, a look must eventually be out of style…”, Coco Chanel. A multi-billion dollar industry rests on an ephemeral concept of what is trendy and what is not. We continue to buy trendy clothes. Last season’s discards end up in opportunity shops and landfills. The volume of waste is large. Many second-hand shops spend money to get rid of old clothes dumped in front of their shops.

Some of you would argue, that fashion is circular. Trends re-emerge every now and then. But they come back with a different twist. The original clothes do not match the current avatars.

Do we continue to splurge on cotton, leather, and polyester to the point of excess?

Do we discard fashion and focus on functional clothing? Can there be a happy marriage between sustainability and fashionability? Let us explore the options.

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How to re-use calico bags – ecotips from Deidaa

Looking back to my childhood, I recall my grandfather going to the markets every morning. He would bring back fresh fruits and vegetables in weathered calico bags. Most households either had no refrigerator or refrigerated produce was frowned upon. Plastic bags had not raised their hydra heads yet. The vendor would pour veggies into the calico bag or wrap them in banana leaves.

Let’s stop to think for a moment to think, how many times can you re-use the different types of re-usable options.

  • The green re-usable bags found at the supermarkets should be used 37 times.
  • Paper bags should be used 43 times
  • Calico bags should be used 7100 times

What do you do with so many calico bags, someone asked on another forum. That set me thinking. What do you do indeed? But then, I discovered so many ways to re-use calico bags.

Continue reading How to re-use calico bags – ecotips from Deidaa

Mother’s Day Gift – It is all about scarves

‘When I wear a silk scarf I never feel so definitely like a woman, a beautiful woman.’ Audrey Hepburn

Continue reading Mother’s Day Gift – It is all about scarves

Mother’s Day Gift Ideas 2019… a new look

Mother’s Day is a month away, but it will be upon us in no time. Like all good online marketers, I tell my clients to plan ahead and shop early. You have to factor in the time required for shipping. Deidaa offers free express shipping close to all major festivals and occasions. Nonetheless, as we approach busy times, postal services become busy. There are errors and delays, especially for deliveries overseas and to outlying areas.

Mothers and daughters, often share an inexplicable bond. Most daughters, young and old, try to do something special for their moms on this day. Have you thought about celebrating Mother’s Day 2019 with a new twist?

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How Not To Commit A Black Friday Faux Pas

Black Friday Sale is a mega sale event in the USA. This pre-Christmas sale event is becoming popular down under. The idea is to grab consumer dollars when they want to spend it.
 
Are Black Friday Sales as good as they sound? Since the economic downturn, markets have never recovered. Retailers are capitalizing on every opportunity to declare a sale. Easter weekend sale, Anzac Day sale, Mothers’ Day sale, Valentine’s Day sale, EoFY sale, they have it all.
 
Before you flash your plastic fantastic, ensure the discounts are genuine. Many stores create a ‘seconds’ line for sales and factory outlets.
 
Follow a few simple rules to shop savvy at the Black Friday Day sales:

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Decoding Organic Eco Sustainable Living

Organic eco sustainable, these words are repeated often. What do they mean? In a nutshell, sustainable is a product, practice or lifestyle choice that sustains natural resources and communities for future generations.  The classical meaning of organic is anything that derives from plants or animals. Organic is now associated with environment-friendly or sustainable living.
 
Is it necessary for us to practise sustainable living? Or is it another fad that will fade out with time?
 
The spectre of global warming looming large. Major cities are becoming gas chambers. Taps are running dry. Tsunamis and earthquakes are wreaking havoc. The truth is, we do not have a choice anymore. Either we adopt sustainable living or we perish.
 
What do we do to become sustainable? We do not have to do a lot. If each one of us takes a few simple steps, we will make this world a much better place.

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Racewear Trends 2018 Style Tips

What are the racewear trends for Melbourne Cup 2018? How will you ace the racewear trends 2018?

The trick to getting it right is about adding a central focus to your outfit. Accessorise a  flamboyant frock with muted accessories. A bejewelled clutch should be offset with minimal jewellery. A statement hat should be worn with an understated dress.

Monochrome Musings:

The inaugural event of Melbourne Spring Racing Festival, Derby Day is a traditionalist’s delight.  Derby Day is set in the classic mode, with strict etiquette and dress code to follow. Derby Day is about monochrome,  tints and tones of black and white. 

Black and white, in all its avatars, took over the city on Derby Day 2018. The sea of monochrome seemed to complement the grey skies. Men veered towards tints and tones of grey, ranging from silver to charcoal. Women wore lace dresses – white lace on white – black lace on white. Polka dots, big and small, were visible on swinging wrap dresses. Some women shimmered in head to toe silver. There were solid black dresses or white. Colour blocking on dresses, alternating between black and white, made bold statements. Clutch bags in black, white and silver completed the Derby Day outfits. Hats ranged from fascinators to the more versatile tiaras, boaters and sun hats. Some brave racegoers defied tradition and chose to dress as colourful as the Rosellas.
 
What are the racewear trends for Melbourne Cup Day 2018?

Continue reading Racewear Trends 2018 Style Tips

Spring – Summer 2018 Fashion Trends

The wind has lost its bite, we are ditching the puffas in favour of lighter trenches. Is spring around the corner? Is it time for some Spring – Summer 2018 wardrobe mapping?
 
What are the defining looks of Spring – Summer 2018? How much can we re-vamp and what do we need to buy?
 
This, then, is the future of fashion:

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Men’s Fashion 2018 – Deidaa Offers Styling Tips

Guilty as charged… I have been procrastinating. I am getting requests from male members of Deidaaratti (Deidaa Mail Club), for a post on men’s fashion 2018. I have not risen to the occasion so far. Not that I am sitting quietly. My notebook is filled with jottings from several fashion shows. I am following the fashion pundits with the fervor of a keen fashionista. I have, now, collated the nuggets from several sources. Below is the gist of my research… 5 major trends that are emerging in men’s fashion 2018. Continue reading Men’s Fashion 2018 – Deidaa Offers Styling Tips