Bulgari Deidaa Handmade Introduction:
In the movie, The Visit, Swedish actress Ingrid Bergman wore a brooch that replicated the effect of quivering flowers. The brooch was created by Bulgari. This Italian jewelry and luxury goods company was founded by Sotiris Boulgaris, a Greek immigrant in Italy. He developed a unique Italian style, combining contemporary design with artisan crafts.
Bulgari Deidaa Handmade Aesthetic:
Bulgari has, since, continued to strike a balance between contemporary design and artisan crafts. Bulgari’s design aesthetic strikes a chord with Deidaa. Deidaa has been relentless in her effort to blend contemporary fashion trends with artisan crafts, using traditional techniques and artisan input to create the Deidaa range of scarves, hand beaded clutch bags, kaftans, dresses and other lifestyle items.
Bulgari Deidaa Handmade Serpenti:
Diana Vreeland, the high profile editor of US Vogue, began a trend when she wore a specially commissioned Bulgari serpenti belt. The serpenti or the snake shaped bracelet watch with a time piece concealed in the bejewelled snake’s head, has been a signature piece from the Bulgari collection. Borrowing heavily from history, folklore and mythology, the serpenti bracelet uses time tested techniques like enameling to create the ‘scales’ of the serpents. Deidaa too, uses traditional techniques like weaving, block printing, crochet and tie dyeing to create her kaftans, bags, scarves and dresses.
Bulgari Deidaa Handmade Melone Bag:
The iconic Melone bag from Bulgari’s repertoire is an oval shaped clutch bag with a mirror, comb and lidded compartment inside. This bag is inspired by its predecessors from the 1920’s, when women began to smoke and apply make – up publicly and carried lipstick, rouge, perfume and cigarettes in compact oval shaped or cylindrical bags. The Melone bag can be hand held or suspended by interchageable silk cords with tassels. Like the Melone bag, all of Deidaa’s clutch bags come with metallic side slings, thus providing the hands – free option.
Deidaa emulates Bulgari’s prolific use of coloured gemstones, beads and coins to achieve vivid elegance. Deidaa is inspired by Bulgari’s bespoke convertible jewelry that can be worn as a neck piece or pulled apart to be worn as two bracelets. Deidaa’s trans – seasonal kaftans can be worn across seasons and contribute to versatility and sustainability.
Patronised by royalty and celebrities like Elizabeth Taylor, Gina Lollobrigida, Grace Kelly, Sophia Loren and the royal family of Qatar, Bulgari continues to be a trendsetter. As Richard Burton pointed out, in the nine months Elizabeth Taylor spent in Rome, filming Cleopatra, she learned only one word of Italian, ‘Bulgari’.
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