Boxing Day sale works around two myths.
Boxing Day sale is an annual event.
Boxing Day sale used to be a much awaited annual event. Since the economic downturn, markets have never recovered. Retailers are capitalizing on every opportunity to declare a sale. Easter weekend sale, Anzac Day sale, Mothers’ Day sale, Valentine’s Day sale, EoFY sale, they have it all. Boxing Day sale has lost much of its sheen. Before you flash your plastic fantastic, ensure the discounts are genuine.
There are genuine markdowns on full priced goods at Boxing Day sales:
This may be partly true, at best. Many stores create a ‘seconds’ line for sales and factory outlets.
I visited the Royal Melbourne Show at the Melbourne Show Grounds this weekend. I was hoping to do the rides, pet farm animals and come away with a couple of show bags. Little did I know, I would stumble upon some amazing works of art and craft at the Spotlight Makers’ Pavilion. Crochet flowers, hats, embroidery, and quilts had me transfixed.
And here I was, thinking, art and craft were losing ground to mechanization in today’s world. That’s when it struck me, art and craft are more relevant today than ever before!
The 7 benefits of art and craft are as follows: Continue reading Art and Craft 7 benefits – Deidaatip
The Brownlow awards 2017 – larger than life:
Pretty in pink:
Score with a clutch:
Shake a leg:
A bun in the oven:
Wish to know more about Brownlow awards 2017?
Melbourne Fashion week 2017 In full bloom
In sync with nature
All stitched up
Over the rainbow
Borrow stripes from drapes and awnings
Sparkle in silver
Travel tip – STACK UP THE LAYERS:
For this long haul flight, I paired stretchy stovepipe pants with a crisp cotton top. A leopard print trench coat camouflaged the cotton top – an anomaly in Melbourne winter. After all, camouflage is the original function of leopard prints, isn’t it? When I reach LAX, a leopard print fringed cotton scarf replaced the leopard print trench coat. The leopard print scarf added an edge to a basic trouser-top outfit.
Travel Tip – Go with the flow:
Travel Tip – Wrap up:
Ease the crease:
Be ready for the paparazzi:
‘Sale’ is the magic four letter word that leaves us salivating for more. We love to splurge at the EoFY sales, picking up clothes, shoes and bags with the speed of lightning. We brave long queues in front of trial rooms and shrug off the indifference of shop assistants. But is it worth it? How do we get real value out of the EoFY sales?
Since the economic downturn, sales have become a dime a dozen. Retailers are trying to squeeze the last dollar out of a customer’s pocket. EoFY sales have lost much of their sheen. Nonetheless, it is a good time to buy, as most stores like to minimise inventory before tax time.
How do you shop savvy at the EoFY sales:
EOFY SALES Buyer beware:
Make a list of things you need and stick to the list. Inspect the goods at the point of sale. Unscrupulous sellers use sales to bump off defective pieces. It is illegal for retailers to sell defective goods unless stated at the point of sale.
Know your rights:
Most shops put a ‘no refunds, no exchange disclaimer’ on sale items. In reality, the same refund policy should apply to sale items as full priced ones. Do not shop at stores that put up notices like ‘no refund, no exchange on sale items’. Shop at Deidaa or like-minded stores who offer ‘no questions asked’ refund, even on sale items.
Avoid herd mentality:
Do not be a fashion victim and jump into the fray. Ask yourself three questions. Do you need it? Does it suit you? Will you wear it? Do you need half a dozen cheap t- shirts that will end up in a clothing bin – unused or should you invest in a few key pieces?
Get a shopping buddy:
Do not shop alone. Hire a personal shopper. At the very least, take a friend, sister or daughter who can give you an informed opinion.
Do not shop on an empty stomach:
It is a time – honoured fact that an empty stomach has a nefarious connection with shopping disasters.
Do not shop when angry or upset:
Retail therapy is like chocolates. It has the ‘feel good factor’. If you are having an emotional downturn, chances are, you will do binge shopping.
Do not shop in a hurry:
Take time to try on garments and footwear. The right fit is critical to garments and footwear. If a garment is too tight or too short or the fabric is not comfortable next to skin, it is not a good buy. Shoes that look good in the store may end up giving you blisters, bruises and broken ankles.
Be relaxed while shopping at the EoFY sales. Enjoy the experience. Take a break at mid – day. Have lunch with your BFF. Who knows, at the end of the day, you may have unearthed a few hidden gems.
Post comments and suggestions on deidaablog or at http://www.facebook.com/deidaafashiononline, #regram @deidaafashiononline, tag #deidaafashionline. Each post, comment or regram is rewarded with a #coupon code for 10% discount across all products at deidaashop. Follow Deidaa at http://www.facebook.com/deidaafashiononline or on instagram @deidaafashiononline.
Cannes Film Festival 2017 is the hottest event on the social calendar, south of France. Cannes Film Festival is as much about red carpet fashion as it is about cinema. Distinct from the Met Museum Gala’s avant garde aura, the red carpet at Cannes combines elegance with glamour.
The 5 hottest trends to emerge from the Cannes Film Festival 2017 are as follows:
Cannes Film Festival 2017 Slashed Hems:
Bare legs became a red carpet sensation at Cannes 2017. Supermodel Bella Hadid in an Alexander Vaulthier gown and social media sensation Emily Ratajkowski in an oyster pink slit dress bared their impeccably toned legs with aplomb . Uma Thurman was statuesque in a pale pink sculpted dress with a high slit. Bollywood star Deepika Padukone made her first major appearance at Cannes dressed in an emerald green off shoulder dress offering a sneak peek of her never ending limbs. But it was 70 year old Susan Sarandon who proved that age is no bar to a flash of exposed leg.
Bollywood diva Aishwarya Rai was the toast of papparazzi in a Cinderellaesque powder blue hand beaded gown created by Phillipino designer Michael Cinco. She followed it up with a ruffled Ralph and Russo gown. For her maiden appearance at Cannes, as the newly recruited brand ambassador of L’oreal cosmetics, Deepika Padukone wore an emerald green Brandon Maxwell sheath with thigh high slits. The clean, no fuss look was highlighted with peacock eyes and diamond ear cuffs. Looking for Bollywood inspired fashion? Your search ends at Deidaa. Shop at Deidaa for designer silk scarves, maxi dresses, digital printed kaftan dresses, handmade beaded clutch bags and more.
Champagne flowed physically and metaphorically as the stars made a big switch from the flamboyant to the subtle. Emily Ratajkowski, Uma Thurman and Bella Hadid showed off cleavage baring corsetry and figure hugging silhouettes in champagne and nude colours. Elle Fanning wore a Vivienne Westwood off shoulder gown scribbled with signature Westwood motifs.
Colour my world with cobalt blue and vivid red:
Winnie Harlow’s cobalt blue Zuhair Murad dress provided the perfect foil to the neutrals and shell pinks as did Julian Moore’s burgundy lace halter gown. In her alternate Cannes avatar, Bella Hadid wore a quilted red dress with a necklace from Bulgari’s iconic serpenti range. Harley Baldwin’s cobalt blue peplum dress with a deep cleavage added to the colour quotient.
Embroidery and beading hold their own:
If you are talking glamour, you can’t go beyond beading and embroidery. Princess of Venice and French actress Clotilde Courau did full justice to her royal lineage, dressed in a pale pink Elie Saab gown with a beaded bodice. Eva Herzigova added glamour to the red carpet, dressed in an opulent metallic Roberto Cavalli couture gown. Jessica Chastain wore an Alexander McQueen dress with an embroidered torso. Chris Lee in a cheong sam inspired dress spangle with embroidered tigers and Jessica Chastain in a beaded mini dress with floor length fringed tassels kept the handmade banner flying.
Craving a dash of red carpet glamour? Deidaa’s cobalt blue silk dress accessorised with one of Deidaa’s exquisitely handcrafted clutch bags can unleash the diva in you!
Contact Deidaa for more styling advice. Post comments and suggestions on deidaablog or at http://www.facebook.com/deidaafashiononline, #regram @deidaafashiononline, tag #deidaafashionline. Each post, comment or regram is rewarded with a #coupon code for 10% discount across all products at deidaashop. For more Cannes Film Festival photos, follow Deidaa at http://www.facebook.com/deidaafashiononline or on instagram @deidaafashiononline.