Boxing Day Sale – How Not To Commit A Faux Pas

Boxing Day sale works around two myths.

Boxing Day sale is an annual event.

Boxing Day sale used to be a much awaited annual event. Since the economic downturn, markets have never recovered. Retailers are capitalizing on every opportunity to declare a sale. Easter weekend sale, Anzac Day sale, Mothers’ Day sale, Valentine’s Day sale, EoFY sale, they have it all. Boxing Day sale has lost much of its sheen. Before you flash your plastic fantastic, ensure the discounts  are genuine.

There are genuine markdowns on full priced goods at Boxing Day sales:

 This may be partly true, at best. Many stores create a ‘seconds’ line for sales and factory outlets.

 
Follow a few simple rules to shop savvy at the Boxing Day sales:

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Gift Shopping for Christmas 2017

Does the thought of Christmas gift shopping give you the heebie-jeebies?  You are suffering from giftophobia and you are not the only one. Giftophobia is common around this time of the year – the fear of giving and receiving the wrong gifts? We know it is the thought behind the gift that matters. However, won’t it be nice if your near and dear ones actually find your gifts useful?
 
The top 5 tips to master the art of gift shopping are:

Continue reading Gift Shopping for Christmas 2017

EoFY Sales – are you getting the right bargains

‘Sale’ is the magic four letter word that leaves us salivating for more. We love to splurge at the EoFY sales, picking up clothes, shoes and bags with the speed of lightning. We brave long queues in front of trial rooms and shrug off the indifference of shop assistants. But is it worth it? How do we get real value out of the EoFY sales?

Since the economic downturn, sales have become a dime a dozen. Retailers are trying to squeeze the last dollar out of a customer’s pocket. EoFY sales have lost much of their sheen. Nonetheless, it is a good time to buy, as most stores like to minimise inventory before tax time.

How do you shop savvy at the EoFY sales:

EOFY SALES Buyer beware:

Make a list of things you need and stick to the list. Inspect the goods at the point of sale. Unscrupulous sellers use sales to bump off defective pieces. It is illegal for retailers to sell defective goods unless stated at the point of sale.

Know your rights:

Most shops put a ‘no refunds, no exchange disclaimer’ on sale items. In reality, the same refund policy should apply to sale items as full priced ones. Do not shop at stores that put up notices like ‘no refund, no exchange on sale items’. Shop at Deidaa or like-minded stores who offer ‘no questions asked’ refund, even on sale items.

Avoid herd mentality:

Do not be a fashion victim and jump into the fray. Ask yourself three questions. Do you need it? Does it suit you? Will you wear it? Do you need half a dozen cheap t- shirts that will end up in a clothing bin – unused or should you invest in a few key pieces?

Get a shopping buddy:

Do not shop alone. Hire a personal shopper. At the very least, take a friend, sister or daughter who can give you an informed opinion.

Do not shop on an empty stomach:

It is a time – honoured fact that an empty stomach has a nefarious connection with shopping disasters.

Do not shop when angry or upset:

Retail therapy is like chocolates. It has the ‘feel good factor’. If you are having an emotional downturn, chances are, you will do binge shopping.

Do not shop in a hurry:

Take time to try on garments and footwear.  The right fit is critical to garments and footwear. If a garment is too tight or too short or the fabric is not comfortable next to skin, it is not a good buy. Shoes that look good in the store may end up giving you blisters, bruises and broken ankles.
Be relaxed while shopping at the EoFY sales. Enjoy the experience. Take a break at mid – day. Have lunch with your BFF. Who knows, at the end of the day, you may have unearthed a few hidden gems.

Post comments and suggestions on deidaablog or at http://www.facebook.com/deidaafashiononline, #regram @deidaafashiononline, tag #deidaafashionline. Each post, comment or regram is rewarded with a #coupon code for 10% discount across all products at deidaashop. Follow Deidaa at http://www.facebook.com/deidaafashiononline or on instagram @deidaafashiononline.

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Last Minute Easter Tips Deidaa

Has Easter snuck upon you? Are you underprepared and overwhelmed this Easter? Once again, guardian angel Deidaa has come to your rescue. Why not follow these last minute Easter tips to do things differently this Easter?

Last minute Easter tips – chocolates with a twist:

By now, we are all aware of the ill effects of sugar. Obesity, hyperactivity in children and several other nefarious illnesses can be traced to these innocent looking white granules. Many of my friends are actively trying to wean their children off sugar. But what is Easter without chocolates? With a little bit of imagination you can strike a balance between healthy eating and chocolate crush. Coat fruits like banana slices, strawberries, raspberries or blueberries with melted chocolate. Make kiwi fruit paddle pops. Kids will snap up these healthy treats in no time. Better still, involve your kids in this chocolate making activity. Make sure they wear their kids’ aprons or else you wll end up with chocolate coated kids. In fact, Deidaa’s parent and child party animal apron is ideally suited to a parent and child joint cooking spree. Don’t limit yourselves to chocolate making. Simple baking or making edible Easter eggs can be as much fun.

Last minute Easter tips – get crafty:

Are your kids driving you up the wall these Easter holidays? Worse still, have they become mini webaholics? Give them some fun projects this Easter. Get them to decorate Easter eggs with foil wraps, stamps and stickers.Create Easter grass by putting green wrapping paper through a paper shredder. Wrap fuzzy twine around bowls to create bird’s nests. Use egg shells as candle holders for votives or stick a few lavender sprigs in carefully cut eggshell mini vases and voila’ – your stunning centre piece for Easter brunch is ready. Ideas are endless. Empty coffee bottles can be given a coat of paint and a pair of bunny ears to become Easter lolly jars, buntings can be made out of bunny or Easter egg cutouts, old shoe boxes can be covered in foil and decorated with tinsel to become treasure chests for Easter egg hunts.

Last minute Easter tips – reinvent and reuse:

Think differently this Easter. Fashion bunny fold napkins from inexpensive cotton scarves. Opt for funky designs like butterfly or cheetah prints. These scarves could be little takeaways for your guests that will remind them of happy times spent together.

Post comments and suggestions on deidaablog or http://www.facebook.com/deidaafashiononline,  #regram @deidaafashiononline, tag #deidaafashionline. Each post, comment or regram is rewarded with a #coupon code for 10% discount across all products at deidaashop.

Happy Easter and thank you for your continued support to Deidaa

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Survival Tips Valentine’s Day 2017

Valentine’s Day 2017 is around the corner and you are losing sleep over how to get it right this Valentine’s Day. You could be predictable and give roses, but a little more imagination when it comes to V-Day planning has never hurt anyone. Deidaa’s V-Day rescue team has the following survival tips for you.

Valentine’s Day 2017 Observe and Learn:

How well do you know your Valentine? Is she arty or sporty. Does she get her mojo from beach surfing or intrepid traveling.

If she is a beach babe, give her some digital printed kaftans this Valentine’s Day she can use as beach cover ups or cotton tie dye kaftans she can wear as short beach dresses. Top up with animal printed cotton scarves that double up as bandannas or sarongs. Dangled from floral beach bags, these summer scarves complete the ’70s boho look. Off shoulder floral maxi dresses or spaghetti strap maxi dresses complete the beach boho look.

Your Valentine is a eco warrior and a lover of all things natural. Replace the hackneyed roses with a plantable card that has seeds embedded in it. Select a designer silk scarf from Deidaa’s 2017 range of Australia scarves. Inspired by Australian flora and fauna, each Australia scarf depicts a unique Australian flower.

Valentine’s Day 2017 gift ideas for men:

At Deidaa, we have not forgotten the men either. We have sleek Cashmere men’s scarves for the metro sexual man. If your man is a fair dinkum Aussie, passionate about the bush and barbeque, select the party animal bbq apron for him and his mini me.

Valentine’s Day 2017 preference for handmade:

Your Valentine is a culture vulture with a preference for handmade. At Deidaa, Australia’s leading online store, you have an eclectic choice of handcrafted goods. Select from a wide variety of world renowned paisley pashmina scarves or exquisite beaded clutch bags.

You are single on Valentine’s Day 2017? But you have this special friend or family member who makes you laugh and supports you through thick and thin. Acknowledge your pillar of strength with a little something – a beaded bag, a digital printed kaftan or a designer silk scarf. Let him or her know how much he or she means to you.

Some Valentine’s Day trivia for you. Know your colours when you select Valentine’s gifts. Red depicts love, dark pink or violet indicate enchantment and excitement. When it comes to roses, white and yellow are no go zones on Valentine’s Day. While the former represents melancholia, the latter hints at infidelity!

Valentine’s Day is a celebration of love. On Valentine’s Day 2017, celebrate love in all its manifestations. Happy Valentine’s Day to all members of Deidaaratti from deidaateam. We at Deidaa, love you for your continued support and encouragement. XXX.

 

Valentine’s Day gift ideas Valentine’s Day 2017

Valentine’s Day is dedicated to the memory of St Valentine, who secretly performed weddings for Roman soldiers forbidden to marry. Valentine’s Day offers the perfect opportunity to woo your beloved with flowers, cards, gifts or candlelight dinners or a combination of all of these.  How do you make this day memorable for your loved one? Are you running out of Valentine’s Day gift ideas? At a loss, when it comes to buying Valentine’s Day gifts? With a little help from Deidaa, you will emerge a winner this Valentine’s Day. On Valentine’s Day 2017, you can be predictable and do the following:

Valetnine’s Day gift ideas buy flowers:

Flowers take the stress out of Valentine’s Day gift shopping. Unless your lady love suffers from hay fever, you are unlikely to go wrong with flowers. But have you tried buying flowers on Valentine’s Day? Chances are, you will fork out five times the amount you will normally pay. The flowers will be in full bloom. They will end up in a rubbish bin a few days later, taking with them the memories of another Valentine’s Day!

Organise a candlelight dinner:

You are unlikely to get a booking at a decent restaurant on Valentine’s Day, unless you have booked well in advance. You may have to pay extra surcharge on Valentine’s Day. Many popular restaurants do not take bookings. Valentine’s Day romance may vanish into thin air while you wait in serpentine queues before you can squeeze in. Once in, you may be so close to your neighbouring table that you may be able to eavesdrop into their romantic conversation and vice versa. And if the weather gods turn their wrath on you, your Valentine’s Day celebrations may have a soaking finale.

You can follow Valentine’s Day gift ideas from Deidaa and do things differently this Valentine’s Day:

Plan a romantic getaway:

You may hire a beachfront bach. There are several options available to suit different budgets. It will be wise to invest in a designer silk scarf with red roses printed on it. The roses on the scarf will last a long time and so will the memories associated with Valentine’s Day. Follow Deidaa’s Valentine’s Day gift ideas and place the scarf  in a gingham lined hamper along with a floral maxi dress. You may add a hand beaded clutch bag for special effects.  Do not forget to put a sprig of lavender and some pink ribbons. Place the gift hamper on a table decorated with soy candles and laden with cheese, wine and fresh fruits. You will be geared up for one of the most beautiful experiences of your life.

Depending on your lady love’s preference, you may substitute the beachfront bach with a mini cruise. You may like to swap the dress for designer silk kaftans and the rose scarf for beach bags with roses printed on them.

At the end of the day, what makes a Valentine’s Day memorable is the spirit of caring and thoughtfulness. Love defies age. It transcends barriers and conquers all. Let us celebrate love and romance this Valentine’s Day.

Share your Valentine’s Day experience with Deidaa.

Like Deidaa at https://www.facebook.com/deidaaforum/

Follow Deidaa at https://twitter.com/deidaa or https://www.instagram.com/deidaafashiononline/

for Valentine’s Day special offers, gifts and freebies.

 

 

 

Goodbye 2016, hello 2017

As 2016 draws to an end, it is time to say goodbye 2016, hello 2017. Deidaa reflects on the year gone by with satisfaction and gratitude –  satisfaction for every milestone reached and gratitude for the support received from  loyal members of Deidaaratti (Deidaa Mail Club).

Goodbye 2016, hello 2017 – 2016 wrap up

2016 had its share of macro and micro challenges. Departure of stalwarts like David Bowie, Prince, George Michael, Zsa Zsa Gabor and the incredibly sad deaths of mother – daughter duo Debbie Reynolds and Carrie Fisher left the world of show biz poorer. Fashion lost a giant, Franca Sozzani, editor of Italian Vogue.

However, it was not all despair and gloom. There were new beginnings and new possibilities, like pizza delivering drones and the ninth planet.

On a micro level, 2016 worked well for Deidaa. Deidaa’s pre – Christmas sales sky rocketed in 2016, thanks to the patronage of old and new members of Deidaaratti. Deidaa’s 2016 range of digital printed plus size kaftans and silk dresses proved popular over Christmas. Deidaa’s Australia scarves, inspired by Australian flora and fauna were received well by one and all.

Deidaa was nominated for the Westpac Australian Business of Tomorrow award. Deidaa was mentored by a leading figure of the furnishing and home ware industry.

Goodbye 2016, hello 2017 – 2017 teaser

Not one to rest on its laurels for too long, Deidaa is already looking ahead. On the cards are an exciting new range of plus size kaftans, printed silk scarves, long floral maxi dresses and so much more. Little deidaarattis are not forgotten either. Deidaa’s hobbywear range of kitchen aprons and other lifestyle products are poised for major expansion. In addition, Deidaa has a few aces up her sleeve.

To keep abreast of what is new at Deidaa

Follow Deidaa on

https://www.facebook.com/deidaaforum/

https://www.instagram.com/deidaafashiononline/

In 2017, Deidaa will have more colourful boho fashion,style tips and trend forecasts for you.

Write to Deidaa at info@deidaa.com.au, leave product reviews and comments on http://www.deidaa.com.au. Your feedback and comments are of immense importance to Deidaa and inspires team@deidaa to do better

Wish all members of Deidaaratti a Happy and Prosperous 2017!

 

Deidaatip – Overcome fear of buying gifts

Are you that auntie or uncle who turns up at the family bar-be-que with boring gifts wrapped in listless packages? Does the thought of Christmas gift shopping give you the heebie – jeebies?  You are suffering from giftophobia and you are not the only one. Giftophobia is common around this time of the year – the fear of giving and receiving the wrong gifts? We know it is the thought behind the gift that matters. However, won’t it be nice if your near and dear ones actually find your gifts useful?

Here are the top 5 tips to master the art of buying gifts

 Buying Gifts Observe:

Research the people you are buying gifts for. Observe their lifestyle, hobbies and interests. Your favourite aunt is Scottish, crafty and crotchety (pun intended). She is an active member of the lacemakers’ guild and loves all things handmade. Will she not love a paisley kaftan with a hand crochet yoke?

Mummy dearest is an avid gardener and roots for all things Australian. Deidaa’s Australia scarf, featuring Australian flora will be a tribute to her green finger and patriotism.

The colleague who sits next to you loves the neutral palette. However, she does wear a statement scarf when attending boardroom meetings. A digital printed scarf will add an accent to her understated elegance.

Listen:

Be a good listener. What has your bestie been talking about lately? The big wedding she has to attend shortly and how she is desperately looking for some beaded clutch bags to go with her spectacular outfits. Or how she can’t wait for the holiday in Bali, where she will do nothing but soak up the sun. This one could definitely do with the tropical kaftans and beach bags.

Encourage:

Your little niece is not that little any more. She is taking baby steps towards adulthood. She is experimenting with beauty and fashion. She will love the pompom and fringed scarves or the sequined beanies.

Cheer:

For your other half, who also wins the title of the ‘Barbeque King’ hands down, you may pick up some cooking aprons with funky slogans. If mini me usually accompanies the dad, you can buy the parent and kids apron.

Go by the stars:

Follow astrology. I am a typical Virgo and love organizers and memo boards, while my charismatic Libra friend loves flamboyance and colour.

You could do all of the above or take the easy way out by giving cash, gift cards or vouchers. These are practical and quick, but lack the personal touch. And most of these gift cards simply sit in our wallets, till they are past their use by dates!

If you are still in trouble over buying gifts, follow Deidaa’s giftopedia series @deidaafashiononline on Instagram, full of helpful gift buying tips. Watch this page. Our next post is about creative gift wrapping.

 

 

 

Is the coral scarf the right colour choice?

What is the right colour choice for your complexion?

We covet what we do not have. We go under the knife, use spray tan and botox, to achieve what we aspire to be. However, you do not have to go to such extreme lengths. Using a few simple tricks to select right coloured clothes and accessories you can look good in your own skin.

Right colour choice – Colour is relative

Let us clarify at the outset, colour is not absolute. A shirt or top may look pristine white in broad daylight. Under fluorescent light it will acquire a tinge of blue. An incandescent bulb will impart a yellow tint to the shirt. If you wear the white shirt under artificial light, it may add a ghostly pallor to your face.

Right colour choice – Working with primary colours

As a rule of thumb, primary colours like fire engine red draw colour from the face. Red and white are advancing colours. They make you look bigger than you are. However, you can work around the primary colours by using the tints and tones of these colours. You may opt for a coral dress instead of a red version or an emerald clutch bag as an accent to break the monotony of a black dress. Pure black sharply defines your body contours, so stay away from black unless you are blessed with an hour glass figure.Charcoal or ivory are more flattering than stark black or pristine white.

Right colour choice – Working with pastels

Pure pastels like baby pink, lilac and powder blue are traditionally deemed right for girls with light eyes and hair. However, dusty pastels like peach, caramel and sage are flattering to most complexions and body shapes.

Right colour choice – working with vivid colours

It is high time we shattered the myth that girls with pale complexion should stay away from wearing vivid colours. Bright colours like rust, coral and tangerine add warmth to your cheeks and sparkle to your eyes. This summer, it is about colour and bling, so wear your vibrant kaftans and colourful maxi dresses with aplomb. Still a little diffident? Make small beginnings, start with a colourful beach bag or a fringed scarf and come back for more when you collect compliments by the bagful.

Go girls! Get your colours today!

Giftophobia how to combat the fear of exchanging gifts

Are you affected by giftophobia around this time of the year – the fear of giving and receiving the wrong gifts? We know it is the thought behind the gift that matters. However, won’t it be nice if your near and dear ones actually find your gifts useful?

Here are the top 5 tips to master the art of buying gifts.

COMBAT GIFTOPHOBIA – Observe:

Get to know the people you are buying the gift for. Observe their lifestyle, hobbies and interests. Your favourite aunt is Scottish, crafty and crotchety (pun intended). She is an active member of the lacemakers’ guild and loves all things handmade. Will she not love a paisley pashmina scarf or a kaftan with a hand crochet yoke?

The colleague who sits next to you loves the neutral palette. However, she does wear a statement scarf when attending boardroom meetings. Pick up a digital printed scarf that will add an accent to her understated elegance.

COMBAT GIFTOPHOBIA – Listen:

Be a good listener. What has your bestie been talking about lately? The big wedding she has to attend shortly and how she is desperately looking for some beaded clutch bags to go with her spectacular outfits. Or how she can’t wait for the holiday in Bali, where she will do nothing but soak up the sun. This one could definitely do with some kaftans and beach bags.

COMBAT GIFTOPHOBIA – Encourage:

Your little niece is not that little any more. She is taking baby steps towards adulthood. She is experimenting with beauty and fashion. She will perhaps love the cotton pompom and fringed scarves or the sequinned beanies.

COMBAT GIFTOPHOBIA – Cheer:

For your other half, who also wins the title of the ‘Barbeque King’ hands down, you could pick up some cooking aprons with funky slogans.

COMBAT GIFTOPHOBIA – Go by the stars:

Follow astrology. I am a typical Virgo and love organizers and memo boards, while my charismatic Libra friend loves flamboyance and colour.

You could do all of the above or take the easy way out by giving cash, gift cards or vouchers. These are practical and quick, but lack the personal touch. And most of these gift cards simply sit in our wallets, till they are past their use by dates!

If you are still in trouble over buying gifts, write to us and we at Deidaa, the good samaritans, will come to your rescue.