Deidaa celebrated Pride this weekend

This weekend Deidaa celebrated Pride. Deidaa is a proud champion of cultural diversity, inclusive society and freedom of choice. Deidaa has been involved with the communities since a long time. Deidaa fosters traditional skills and gives priority to sustainable methods of production. Read more on how Deidaa champions the cause of equality, tolerance and fraternity in the next post.

Silk – the story

Silk – the story background

Since time immemorial, silk has been coveted by common man and  royalty alike. Known for its luster and drape, silk derives from the larvae of the silk worm that feed on the leaves of the mulberry tree. Silk originated in China. The Chinese kept the technique of making silk a secret for a long time. As per folklore, the secret was smuggled out of China by Byzantine monks and taken to Constantinople. Silk was soon available in Europe, the Middle East and India.  The routes associated with silk trade came to be known as the famous silk route or the Silk Road.

silk – the story features

Silk is soft, smooth and lustrous and absorbs dyes brilliantly. Hence, it has been popular with dressmakers for formal and bridal wear and accessories like  designer silk scarves or for beaded clutch bags. However, like all natural fabrics, silk reacts to elements. It shrinks, catches mildew and fades in sunlight. To make it more sturdy and suitable for everyday use, silk is blended with viscose or man made fibres. Blended silk scarves are strong. Silk and wool scarves are warm and have less static.  Polyester silk kaftans can take the rough and tumble of travel, daily wear and beachwear.

silk – the story process

The silk worm spends part of its life cycle inside a cocoon it spins from its own secretion. Commercial silk is made by boiling the cocoons while the worm is still inside. For this reason, commercial silk is shunned by vegetarians, vegans and anyone against cruelty to animals. Wild silk or peace silk is a non – violent alternative to commercial silk. Termed non – violent or Ahimsa silk by Mahatma Gandhi, wild silk or tussar silk is made by collecting the cocoons after the silk worm has emerged out of the pupa. The cocoons are not commercially farmed but are collected by tribal communities residing in the forests. Wild silk, thus sustains the environment and the communities. Wild silk lacks the luster of commercial silk and shows slubs or impurities. These characteristics add to the handcrafted look and the understated elegance of tussar silk. Tussar silk fabrics are sought after by eco friendly designers. Tussar silk scarves are an ethical and fashion forward alternative to silk scarves.

Next time, more on how to follow fashion with a conscience.

Deidaatip how to dress up this New Year’s Eve

Caught up with the Christmas festivities? Did not realize when the New Year’s eve party snuck in on you?

Here are some quick and easy tips to get you sorted for the big night tomorrow.

Glam Up this new year’s eve:

Flick the switch back to the ‘70s. Dress up in psychedelia. Sequins are the way to go this New Year’s Eve. Bring back the disco fever in neon dresses and fluoro pants.  Before you go completely overboard, a word of caution. Sequins reflect light and can easily make you look bigger than you are. If you are on the curvier side, opt for black or matt sequins.  Select a dress that is not sequined all over but has sequin highlights or accents.  Incorporate the sequin theme in accessories like jewelry and beaded clutch bags. Deidaa’s sequinned beanies are just right for adding the glamour quotient to your New Year’s eve outfit.

Flaunt the bling this new year’s eve:

Wear rhinestones, crystals, diamantes’ on not only jewelry but dresses, beaded clutch bags and shoes. Dress up your smartphones with crystal covers, glitter tattoos and diamante danglers.

Get sporty this new year’s eve:

Luxe sportswear is big this season. Wear shiny jumpsuits and metallic jeggings with funky sneakers. Sneakers are a rage this season and can be a fun alternative to sky scraper stilettos.

Go feline this new year’s eve:

Maybelline Master Precise eyeliner is a great tool for creating the ultimate cat eye. Dress it up further with crystals, glitter gel eyeliners and iridescent eyeshadows.

Strike a balance this new year’s eve:

This New Year’s eve strike a balance between glamour, comfort and safety. Carry a mini bag or crossbody bag with your bare essentials. Dress sensibly. A designer silk scarf, discreetly tucked in your bag will save you from an early morning chill. Embellished ballet flats work very well as party footwear and do not give you sore feet at the end of the night. Last but not the least, go easy on the wine!! Have fun and be safe!! Thank you for your enormous support to our fledgling blog in the last four months! Keep those comments coming. See you in 2015!!

Style Tips for Spring Summer 2014

Style Tips for Spring Summer 2014

Slowly, somewhat erratically, spring is making inroads into the dark days of winter. You are bored with the blacks and the greys, tired of carrying around the puffas and hiding your face under the somewhat menacing hoodies. You yearn for the sensuality of flowing maxi dresses, the freedom of flirty, floaty kaftans and the splash of colour to uplift your soul. But you are not quite sure what are trending this spring summer 2014.

Look no further. Follow the key trends of Spring Summer 2014 listed below and ride the wave of fashion.

  1. The white shirt: The basic white shirt is a fashion staple. However, in 2014, the white shirt is not so basic anymore. It comes with a twist. It can be asymmetric or embellished with fabric manipulations like appliqué. A reverse appliqué white shirt is a good investment.
  2. Geometry: Geometry may or may not have been your favourite subject in school but remembering the geometric shapes will stand you in good stead in 2014. Graphic prints rule the roost. Graphic or Aztec printed kaftans are trendy, versatile and comfortable in summer 2014.
  3. Bling is king: The jeweled look is abundant, in clothes and accessories. Make sure your Aztec kaftan is highlighted with crystals and your beaded clutch bag sparkles with faux gemstones
  4. Ladylike: Voluminous lady like silhouettes like gathered or puffball dresses and tiered skirts are ideal for the spring racing season and lazy summer afternoons
  1. English countryside: The demure damsel look is reinforced further by delicate floral prints in pink, coral and aqua blue. Think coral red poppies and bright yellow daisies.
  2. Lace: Lady like and lace are never apart. Lace in garments like skirts and accessories like scarves completes the Jane Austen look. Finish the look with a lace parasol.
  3. Black and white: Black and white is here to stay. It manifests itself in stripes, graphic prints and chevrons.
  4. Cold shoulder: The ’70 flower power theme is taking over the runways. A flowing spaghetti strap maxi dress is reminiscent of the boho chic of the ‘70s. Complete this carefree look with pompom scarves and crochet kaftans.
  5. Metallic: Metallica and psychedelica bring back the disco fever. Opt for chainmail, sequins and grunge.
  6. Go orange: Go orange instead of going bananas. Orange is the new black. Wear an orange hand tie dyed kaftan and get your Woodstock look right this summer.



Deidaa Styletips on trend and within budget

Deidaa styletips on trend and within budget!!

Does your wardrobe look outdated and tired at the beginning of every season? You have nothing to wear to the races and the pre Christmas functions and your ‘Miss fat bank balance’ friend will score over you at every event? Do not cry over a wardrobe full of wrong choices. The key to being on trend is to invest in a few key staples – a crisp white shirt, well fitted jeans, a little black dress – and combine these with on trend accessories every season.

Deidaa styletips accessories the fairy Godmother’s magic wand

Accessories are the fairy Godmother’s magic wand that can transform every Cinderella into a princess.  Throw a chevron pleated pashmina scarf around your neck to celebrate that hot new trend – chevron. Lightweight and multi coloured these scarves are perfect Spring accessories, just what the style doctor ordered for some tired garments in your wardrobe.

Another accessory trending at the moment is the ‘mini bag’. The cavernous ‘it bag’ is somewhat passé’ this season. Bigger than the micro bag, the mini bag holds all the weapons in your arsenal – credit cards, bronzers, lipsticks, smart phones – without breaking your back and shoulders, literally! Mini bags with side straps can be slung across the body or over the shoulder, leaving the hands free to grab a caffeine fix when you are making the early morning dash to work or uni.

The beaded clutch bags are the more formal versions of the ‘mini bag’. The new generation beaded clutch bags come with metallic side slings. They can be clutched or slung when you go to the races. They are sequined and beaded with Aztec or animal motifs. The boxy minaudiere’ is classy and timeless.  Hand embroidered or embellished with chainmail or rhinestones, a  minaudiere’ can elevate a staple LBD into a red carpet ensemble. Every bride deserves the ivory minaudiere’ encrusted with faux pearls and diamantes’.

You do not have to break the bank to stay on trend. Combine a few in season accessories with investment staples and don’t tell your ‘Miss fat bank balance’ friend how you get it right – every time! Cheerio!

Are you being size bullied?

Are you being size bullied? reinforcing fashion stereotypes

Recently, a popular television network did a story on how plus size women are sidelined by clothing stores. If you are anywhere above a size 14, you have little choice when you are shopping for clothes. This is a sad commentary on a society that celebrates and reinforces fashion stereotypes.

Are you being size bullied? who defines a plus size?

Who defines what a plus size is?  A bunch of self –proclaimed fashion gurus who wear blinkers and have a narrow tunnel vision? Isn’t it time we saw the rainbow at the end of the tunnel? We are living in a globalised world that has little room for narrow fashion stereotypes. Beauty means different things to different people. In many emerging markets, a woman with curves is considered to be feminine and beautiful.

Are you being size bullied? dispelling the myths

While extra flab makes you predisposed to certain illnesses, it is a myth that all plus size women are unhealthy and all skinny women are fit. A woman may be naturally curvaceous or have a big bone structure, but may be otherwise fit. On the contrary, resorting to extreme measures and fad diets to look like some of the high priestesses of fashion can be outright unhealthy.

An ex Miss World was ridiculed by the media because she had committed the ultimate crime of making an appearance at an international fashion festival without shedding the extra kilos post childbirth. The media failed to notice how resplendent she looked, basking in the glory of motherhood. Why this unrealistic urgency about getting back to size zero, again to comply with the so called fashionable body proportions?

are you being size bullied? getting it right

If you elect to go under the knife or go on a diet, please seek professional help. Alternately, you can play with floral, animal and geometric prints, colours and necklines to create an optical illusion of a desired body shape. Kaftans in mid-weight fabrics like georgette and receding colours, flowing maxi dresses, tunics with box pleats that hide the mummy tummy can be flattering to a plus size silhouette. There is abundant choice in plus size maxi dresses and kaftans online.

Let us be comfortable in our own skin. Let us use fashion to our advantage … with a little help from professional stylists and plus size online stores.