Decoding Organic Eco Sustainable Living

Organic eco sustainable, these words are repeated often. What do they mean? In a nutshell, sustainable is a product, practice or lifestyle choice that sustains natural resources and communities for future generations.  The classical meaning of organic is anything that derives from plants or animals. Organic is now associated with environment-friendly or sustainable living.
 
Is it necessary for us to practise sustainable living? Or is it another fad that will fade out with time?
 
The spectre of global warming looming large. Major cities are becoming gas chambers. Taps are running dry. Tsunamis and earthquakes are wreaking havoc. The truth is, we do not have a choice anymore. Either we adopt sustainable living or we perish.
 
What do we do to become sustainable? We do not have to do a lot. If each one of us takes a few simple steps, we will make this world a much better place.

Continue reading Decoding Organic Eco Sustainable Living

Racewear Trends 2018 Style Tips

What are the racewear trends for Melbourne Cup 2018? How will you ace the racewear trends 2018?

The trick to getting it right is about adding a central focus to your outfit. Accessorise a  flamboyant frock with muted accessories. A bejewelled clutch should be offset with minimal jewellery. A statement hat should be worn with an understated dress.

Monochrome Musings:

The inaugural event of Melbourne Spring Racing Festival, Derby Day is a traditionalist’s delight.  Derby Day is set in the classic mode, with strict etiquette and dress code to follow. Derby Day is about monochrome,  tints and tones of black and white. 

Black and white, in all its avatars, took over the city on Derby Day 2018. The sea of monochrome seemed to complement the grey skies. Men veered towards tints and tones of grey, ranging from silver to charcoal. Women wore lace dresses – white lace on white – black lace on white. Polka dots, big and small, were visible on swinging wrap dresses. Some women shimmered in head to toe silver. There were solid black dresses or white. Colour blocking on dresses, alternating between black and white, made bold statements. Clutch bags in black, white and silver completed the Derby Day outfits. Hats ranged from fascinators to the more versatile tiaras, boaters and sun hats. Some brave racegoers defied tradition and chose to dress as colourful as the Rosellas.
 
What are the racewear trends for Melbourne Cup Day 2018?

Continue reading Racewear Trends 2018 Style Tips

Plastic-free July Deidaa Makes Cotton Bags

As we commit to a plastic-free July in 2018, I cannot help reminiscing about my childhood. In the society I was born into, community living, recycling, and zero waste were the norm. I have memories of the milkman who would deliver  milk every morning in glass bottles. The aroma of freshly ground spices from my grandmother’s kitchen would fill my being. Savouries wrapped in recycled newspaper paper bags would tickle my palette.
 
A cottage industry thrived on the recycled newspaper bags. One group would go from house to house collecting old newspaper. Another group, mostly women, would make paper bags out of old newspaper. Nothing discarded, nothing wasted.
 
Things we used in our daily lives were handmade. Artisan groups worked in unison. The weaver, the potter, the carpenter, the farmer supported one another. After the two great wars, words like ‘assembly line’ and ‘mass produced’ reared their ugly heads. The advent of plastic or nylon dealt a firm blow to many things natural. Plastic has many virtues. It is bright, strong and hard wearing. The problem, it is too hard -wearing. It refuses to go away. It chokes our waterways and clogs our landfills. How can we, you and I, get rid of this menace.
 
It takes a little effort but we can all ditch the ‘p’ word, now onwards.
 

Plastic-free July say no to plastic bags

 Use and re-use organic cotton totes for shopping. Put your grocery in organic cotton drawstring bags. Organic cotton is a certified sustainable fabric. It is rain fed and chemical free. Deidaa makes customised organic cotton bags for clients all over the world. Looking for calico bags in different shapes or sizes, plain, embroidered or printed? Your search ends at Deidaa.
 

Konichiwa bento

 Replace plastic take away boxes with stainless steel bento boxes. Stainless steel is sturdy and lasts long. It is biodegradable. Carry your own stainless steel water bottle and drinking straws.
 

Practise furoshiki

 
Furoshiki is the ancient Japanese art of wrapping gifts with a scarf or a piece of cloth. The receiver can unwrap the gift and use the scarf – wrap as a bandanna or necktie. This is one gift wrap that will not end up in the trash can.
 

Catch ’em young

 Get your kids involved in simple cooking and gardening projects. Children should learn early in life that food comes from the soil and not from the refrigerator. Children can practise sustainable living through baking, cooking or maintaining a veggie patch. Deidaa has a range of organic cotton kids aprons that add to the fun. Pesticide and chemical free, these aprons do no harm to the tender skin.
 

Potty about potter

 Get ceramic jars for your storage needs in the kitchen. Ceramic jars add character to your kitchen. Ceramic crockery comes in vibrant colours, motifs, and shapes. Mixed and matched correctly, ceramics add that Latino vibe to your table setting.
 
Got a few plastic-free tips of your own this winter 2018? Share them with Deidaa’s readers.  Post comments and suggestions on deidaablog or at http://www.facebook.com/deidaafashiononline.  #regram@deidaafashiononline, tag #deidaafashionline. Each post, comment or regram is rewarded with a #coupon code for 10% discount on all products at deidaashop. For more plastic-free photos,  follow Deidaa at http://www.facebook.com/deidaafashiononline or on Instagram @deidaafashiononline.
 
 

Fashion and #Metoo – Social Expression and Empowerment

Fashion and #Metoo

I get asked, time and again, how do I design. Do I sit in the comfort of an air-conditioned office and churn out designs as per my whim? That’s not the way the cookie crumbles. Fashion does not exist and operate in isolation. It takes its cue from contextual factors and impacts upon the wider context. Nothing demonstrates this better than the recently concluded Golden Globe Awards ceremony. At the Golden Globe Awards 2018, A-listers wore black to express solidarity with #metoo.

Continue reading Fashion and #Metoo – Social Expression and Empowerment

Gift Shopping for Christmas 2017

Does the thought of Christmas gift shopping give you the heebie-jeebies?  You are suffering from giftophobia and you are not the only one. Giftophobia is common around this time of the year – the fear of giving and receiving the wrong gifts? We know it is the thought behind the gift that matters. However, won’t it be nice if your near and dear ones actually find your gifts useful?
 
The top 5 tips to master the art of gift shopping are:

Continue reading Gift Shopping for Christmas 2017

Dior and Deidaa: Lessons Learnt

“We were leaving a period of war, of uniforms, of soldier women with shoulders like boxers”. “I turned them into flowers, with soft shoulders, blooming bosoms, waist slim… and skirts opening up like blossoms. ” Christian Dior, thus summarised his ‘New Look’. Continue reading Dior and Deidaa: Lessons Learnt

Melbourne Fashion Week 2017 – Deidaareview

As the spotlights switch off, what trends emerge from Melbourne Fashion Week 2017?
 

Melbourne Fashion week 2017 In full bloom

 
At Melbourne Fashion Week 2017, florals ruled the runways. Bold flowers in vivid colours complemented demure floral sprays in primrose. Deidaa’s floral maxi dresses, adorned with poppies and daisies, resonate with this theme.

In sync with nature

 
Tropical themes influenced the prints, silhouettes and embellishments on playsuits and dresses. Cockatoos and Macaws
nestled amidst hibiscus and frangipani. Designers at the Global Indigenous Runway excelled in this. They gave a contemporary twist to raffia dresses, woven corsets and face masks. Deidaa has a close affinity with the Pacific nations. The tropical theme is close to Deidaa’s heart. Deidaa’s digital tropical printed kaftan and hibiscus silk scarf are best sellers.
 

All stitched up

 
Cow girl embroidery adorned sheer frocks, playsuits, midi and maxi dresses. Deidaa works with master embroiderers. Deidaa’s beaded clutch bags are an ode to beaders and embroiderers.
 

Over the rainbow

 
For once, the Spring – Summer runway felt like spring. Fire engine reds, hot pinks, yellows and tangerines took precedence over winter colours. Deidaa celebrates colour in all its manifestations. Deidaa’s Australia scarves celebrate the colour of Australian flora and fauna.
 

Borrow stripes from drapes and awnings

 
Bold stripes from the furnishing department reinforced the resort look. Preppy black and white stripes were cheek by jowl with curtain and awning stripes. Deidaa’s kaftan dress, with bold black and white stripes, incorporates this trend.

Sparkle in silver

 
Metallics are not going away. Silver bomber jackets and dresses paired up with understated skirts and blazers. Do you yearn for the metallic look but will not wear metallic all over? Deidaa’s beaded clutch bags in gold and silver tones can add the metallic quotient.
 

Swinging sixties

 
Frills and ruffles were everywhere. Red dresses with tiered ruffles, palazzos and culottes, playful tops showed up everywhere. Deidaa’s ruffled lace skirt is a fine example of this.
 

Embrace diversity

 
This show was inclusive. It catered to women of all sizes. Models belonged to different ethnicities, age groups and genders. Deidaa applauds fashion week for doing this. Deidaa upholds diversity. Deidaa caters to women of all sizes, ethnicities and preferences.
 
Melbourne Fashion Week 2017 was by far the most eclectic show. It showcased new talent alongside veterans like Carla Zampatti.
Want a sneak peek into a ringside view of the Melbourne Fashion Week, 2017? Visit http://www.facebook.com/deidaafashiononline
or follow @deidaafashiononline on Instagram.
Post comments on deidaablog or at http://www.facebook.com/deidaafashiononline.  #regram @deidaafashiononline, tag #deidaafashionline. Each post or comment earns a #coupon code for 10% discount across all products at deidaashop. Follow Deidaa at http://www.facebook.com/deidaafashiononline or on Instagram @deidaafashiononline.
 
 
 
 
 
 

Christian Dior and Deidaa The Love Affair Continues

In the post World War 2 era, there was an overwhelming yearning for security and conformity. Men emerged as the primary breadwinners. Women were mothers, wives, and homemakers. In spite of criticism, feminine silhouettes resurfaced. Corsets and crinolines re-emerged. Christian Dior was a low profile freelancer for Elsa Schiaparelli and Balenciaga. He seized the opportunity and created the now famous ‘New Look’. ‘New Look’ dresses had nipped waist lines, sloping shoulders, and full skirts.
 
‘I designed clothes for flower like women’, said Dior. He inherited a love of gardening from his mother. Blossoming flowers inspired his Corolle (ring of petals) collection. Deidaa takes a leaf out of Dior’s book. Local flora and fauna inspire Deidaa’s collection of Australia silk scarves and floral maxi dresses.
 
An aspiring architect turned diplomat, Dior had a penchant for form and shape. He achieved the structural quality with layers of heavy boning, padding, and corset. Deidaa’s kaftans and silk dresses are free flowing. Deidaa embraces the structured quality in beaded clutch bags and minaudieres.
 
In ten short years, Dior became one of the most beloved couturiers of the world. He produced 70 collections in ten years. He died of a hear attack in 1957. Yves Saint Laurent took up the mantle of Dior after Christian Dior. In his later life, YSL developed his own aesthetic. Yet YSL inherited his love of couture and drama from his mentor. He acknowledged, ‘working with Dior was a miracle for me. My admiration knew no bounds. He has created a fashion house that was unique…. He was an extraordinary master, who taught me the fundamentals of my art. I owe a large part of my life to him… I will never forget the years spent by his side. Like Dior, Deidaa continues to nurture and mentor emerging designers.
 
Jacques Fath created similar silhouettes with a nipped waist, full skirt, and sloping shoulders. In later years, Vivienne Westwood and Gareth Pugh abstracted the Dior silhouette. Alexander Mcqueen used symbols and silhouettes from Dior.
 
John Galliano became the design director of Dior in 1996. His first collection for Dior coincided with the 50th anniversary of the House of Dior. Galliano rejuvenated the luxury brand.
 
Raf Simons followed Galliano. Simons gave Dior’s classic legacy a contemporary edge. He had a stellar collaboration with visual artist Sterling Ruby for Dior.
The Dior legacy continues, in the sculpted dresses, in the Lady Dior bags, in the signature perfumes, Poison and Miss Dior. Watch this space for a full review of The House of Dior: Seventy Years of Haute Couture exhibition at the National Gallery of Victoria.
Post comments on deidaablog or at http://www.facebook.com/deidaafashiononline.  #regram @deidaafashiononline, tag #deidaafashionline. Each post or comment earns a #coupon code for 10% discount across all products at deidaashop. Follow Deidaa at http://www.facebook.com/deidaafashiononline or on Instagram @deidaafashiononline.
Thank you milliner and member of #deidaateam, Valentina Dobric for the beautiful photograph of the hat.

How to wear the colours right in 2017-18 Deidaatip

As mentioned, I use the Australian Cherry tree in my front yard as my weather meter. When it begins to shed leaves, I know it is time to air my scarves. When it sprouts the first few blossoms, I can tell spring is around the corner. The first few flowers have bloomed on the Cherry tree. I know the time has come to ponder upon how to wear the colours right in 2017- 18.
 
What are the colours trending on the runways? How to wear the colours right in 2017 – 18? Follow these top 5 tips to:
 

Wear the colours right in 2017 -18:

1. Sparkle in gemstone hues:

Reveal your power woman persona, dressed in electric lapis lazuli blue. Ruffle up your lapis blue dress a la Gucci or rev up your corporate avatar with lapis shirt dresses. Deidaa’s cobalt blue evening dress is an instant fashion fix. Free size and lightweight, this dress can be a life saver when a formal occasion sneaks up on you.
 

2. Be the scarlet woman:

Paint the town red in the shade that is a median between red and orange. Are you too faint hearted to wear this much flamboyance in a dress, wear it in a red pashmina scarf. A red pashmina scarf is a perfect antidote to drab winter mornings.
 

3. Go green:

Greenery in all shades is is the flavour of the season. Borrow from nature. Join the kale festival and celebrate health and well-being.
 

4. Join the 50 shades of  pink club:

The entire gamut of pink from Dagwood to Yarrow is reliving the ‘legally blonde’ dream. No wonder Deidaa’s fuchsia designer silk scarf is enjoying an unprecedented run of success.
 

5. Dare to shimmer:

Embrace metallics but be discreet. Shiny clothes can make you look bigger than you are. Wear shimmer in accessories. A chain mail clutch bag can be an answer to your metallic prayers without adding to your silhouette. Deidaa’s beaded  clutch bags come with metallic side slings that give you the hands-free option.
 
Adapt the colour forecast for 2017-18 to suit your preference and style. Need a helping hand? SOS Deidaa on info@deidaa.com.au or drop an offline message. A member of Deidaateam will come to your rescue.
 
Post comments on deidaablog or at http://www.facebook.com/deidaafashiononline.  #regram @deidaafashiononline, tag #deidaafashionline. Each post or comment earns a #coupon code for 10% discount across all products at deidaashop. Follow Deidaa at http://www.facebook.com/deidaafashiononline or on Instagram @deidaafashiononline.
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Deidaa reviews Vincent Van Gogh and the Seasons

‘The sadness will last forever’ – these were the famous last words of Dutch painter Vincent Van Gogh. One of the most influential figures in the history of Western art, fame eluded Van Gogh in his lifetime.

The exhibition at the National Gallery of Victoria shows four seasons. It explores Van Gogh’s interpretation of nature in different seasons. This is the largest collection of Van Gogh’s paintings ever exhibited in Australia.

In 10 years, Vincent Van Gogh produced landscapes, still lifes, portraits and self-portraits. For Van Gogh, the connection between nature and art was inextricable. Vivid colour and nature inspired him. Van Gogh said, ‘… in… nature, in trees for instance, I see expression and a soul, as it were.’ He painted landscapes, seasonal harvests, local landmarks and wheat fields. Floral bouquets and seasonal produce like potatoes, apples and pumpkins inspired Van Gogh. He used yellows, purples and ultramarines. Deidaa takes a leaf out of Van Gogh’s aesthetic and draws from local cultures, people and nature. Deidaa’s 2017 range of kaftans and floral scarves celebrate local flora and fauna.

Van Gogh was an avid collector of Japanese woodblock prints. His robust use of colours and patterns derived from Japonism. Japonism is Japanese influence on European art, architecture and the arts. Van Gogh’s passion for Japonism was best illustrated in his paintings of trees in full bloom in spring. The orient has left a deep impression on Deidaa. Deidaa incorporates Japanese motifs like the butterfly in her cotton scarves. Chrysanthemums adorn her silk scarves.

Van Gogh painted flowers – roses, irises, lilacs and sunflowers. His paintings of flowers were a tribute to the language of colour and to Japanese woodcuts. Deidaa celebrates colour in every form. Vivid red poppies adorn Deidaa’s cotton scarves. Cheerful daisies bloom all over Deidaa’s floral maxi dresses. Deidaa’s scarlet rose and damask rose printed silk scarves are acclaimed bestsellers.

Van Gogh painted portraits to capture emotions and character of his subjects. His self-portraits were introspective, often reflective of his physical and mental state. Deidaa’s creative outcomes are reflective of introspection and self-reflection.

Vincent Van Gogh died a failed man, but his legacy continues to live. Several of his paintings have sold for over $100 million. His life epitomises the melancholia of an artist plagued by delusion and psychosis.

Post comments and suggestions on deidaablog or at http://www.facebook.com/deidaafashiononline, #regram @deidaafashiononline, tag #deidaafashionline. Each post, comment or regram is rewarded with a #coupon code for 10% discount across all products at deidaashop. For more photos from Van Gogh and the Four Seasons Exhibition, National Gallery of Victoria,  follow Deidaa at http://www.facebook.com/deidaafashiononline or on instagram @deidaafashiononline.

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