Plastic-free July Deidaa Makes Cotton Bags

As we commit to a plastic-free July in 2018, I cannot help reminiscing about my childhood. In the society I was born into, community living, recycling, and zero waste were the norm. I have memories of the milkman who would deliver  milk every morning in glass bottles. The aroma of freshly ground spices from my grandmother’s kitchen would fill my being. Savouries wrapped in recycled newspaper paper bags would tickle my palette.
 
A cottage industry thrived on the recycled newspaper bags. One group would go from house to house collecting old newspaper. Another group, mostly women, would make paper bags out of old newspaper. Nothing discarded, nothing wasted.
 
Things we used in our daily lives were handmade. Artisan groups worked in unison. The weaver, the potter, the carpenter, the farmer supported one another. After the two great wars, words like ‘assembly line’ and ‘mass produced’ reared their ugly heads. The advent of plastic or nylon dealt a firm blow to many things natural. Plastic has many virtues. It is bright, strong and hard wearing. The problem, it is too hard -wearing. It refuses to go away. It chokes our waterways and clogs our landfills. How can we, you and I, get rid of this menace.
 
It takes a little effort but we can all ditch the ‘p’ word, now onwards.
 

Plastic-free July say no to plastic bags

 Use and re-use organic cotton totes for shopping. Put your grocery in organic cotton drawstring bags. Organic cotton is a certified sustainable fabric. It is rain fed and chemical free. Deidaa makes customised organic cotton bags for clients all over the world. Looking for calico bags in different shapes or sizes, plain, embroidered or printed? Your search ends at Deidaa.
 

Konichiwa bento

 Replace plastic take away boxes with stainless steel bento boxes. Stainless steel is sturdy and lasts long. It is biodegradable. Carry your own stainless steel water bottle and drinking straws.
 

Practise furoshiki

 
Furoshiki is the ancient Japanese art of wrapping gifts with a scarf or a piece of cloth. The receiver can unwrap the gift and use the scarf – wrap as a bandanna or necktie. This is one gift wrap that will not end up in the trash can.
 

Catch ’em young

 Get your kids involved in simple cooking and gardening projects. Children should learn early in life that food comes from the soil and not from the refrigerator. Children can practise sustainable living through baking, cooking or maintaining a veggie patch. Deidaa has a range of organic cotton kids aprons that add to the fun. Pesticide and chemical free, these aprons do no harm to the tender skin.
 

Potty about potter

 Get ceramic jars for your storage needs in the kitchen. Ceramic jars add character to your kitchen. Ceramic crockery comes in vibrant colours, motifs, and shapes. Mixed and matched correctly, ceramics add that Latino vibe to your table setting.
 
Got a few plastic-free tips of your own this winter 2018? Share them with Deidaa’s readers.  Post comments and suggestions on deidaablog or at http://www.facebook.com/deidaafashiononline.  #regram@deidaafashiononline, tag #deidaafashionline. Each post, comment or regram is rewarded with a #coupon code for 10% discount on all products at deidaashop. For more plastic-free photos,  follow Deidaa at http://www.facebook.com/deidaafashiononline or on Instagram @deidaafashiononline.
 
 

Fashion and #Metoo – Social Expression and Empowerment

Fashion and #Metoo

I get asked, time and again, how do I design. Do I sit in the comfort of an air-conditioned office and churn out designs as per my whim? That’s not the way the cookie crumbles. Fashion does not exist and operate in isolation. It takes its cue from contextual factors and impacts upon the wider context. Nothing demonstrates this better than the recently concluded Golden Globe Awards ceremony. At the Golden Globe Awards 2018, A-listers wore black to express solidarity with #metoo.

Continue reading Fashion and #Metoo – Social Expression and Empowerment

Organic Cotton T Shirts – Why Are They Superior?

What is Organic Cotton?

 Do you know cotton cultivation for a shirt requires 700 gallons of water? Cotton farming accounts for 25% of the world’s insecticide consumption. Organic cotton uses minimal or natural irrigation. It is chemical free and derives from non- genetically modified plants.

Continue reading Organic Cotton T Shirts – Why Are They Superior?

Melbourne Fashion Week 2017 – Deidaareview

As the spotlights switch off, what trends emerge from Melbourne Fashion Week 2017?
 

Melbourne Fashion week 2017 In full bloom

 
At Melbourne Fashion Week 2017, florals ruled the runways. Bold flowers in vivid colours complemented demure floral sprays in primrose. Deidaa’s floral maxi dresses, adorned with poppies and daisies, resonate with this theme.

In sync with nature

 
Tropical themes influenced the prints, silhouettes and embellishments on playsuits and dresses. Cockatoos and Macaws
nestled amidst hibiscus and frangipani. Designers at the Global Indigenous Runway excelled in this. They gave a contemporary twist to raffia dresses, woven corsets and face masks. Deidaa has a close affinity with the Pacific nations. The tropical theme is close to Deidaa’s heart. Deidaa’s digital tropical printed kaftan and hibiscus silk scarf are best sellers.
 

All stitched up

 
Cow girl embroidery adorned sheer frocks, playsuits, midi and maxi dresses. Deidaa works with master embroiderers. Deidaa’s beaded clutch bags are an ode to beaders and embroiderers.
 

Over the rainbow

 
For once, the Spring – Summer runway felt like spring. Fire engine reds, hot pinks, yellows and tangerines took precedence over winter colours. Deidaa celebrates colour in all its manifestations. Deidaa’s Australia scarves celebrate the colour of Australian flora and fauna.
 

Borrow stripes from drapes and awnings

 
Bold stripes from the furnishing department reinforced the resort look. Preppy black and white stripes were cheek by jowl with curtain and awning stripes. Deidaa’s kaftan dress, with bold black and white stripes, incorporates this trend.

Sparkle in silver

 
Metallics are not going away. Silver bomber jackets and dresses paired up with understated skirts and blazers. Do you yearn for the metallic look but will not wear metallic all over? Deidaa’s beaded clutch bags in gold and silver tones can add the metallic quotient.
 

Swinging sixties

 
Frills and ruffles were everywhere. Red dresses with tiered ruffles, palazzos and culottes, playful tops showed up everywhere. Deidaa’s ruffled lace skirt is a fine example of this.
 

Embrace diversity

 
This show was inclusive. It catered to women of all sizes. Models belonged to different ethnicities, age groups and genders. Deidaa applauds fashion week for doing this. Deidaa upholds diversity. Deidaa caters to women of all sizes, ethnicities and preferences.
 
Melbourne Fashion Week 2017 was by far the most eclectic show. It showcased new talent alongside veterans like Carla Zampatti.
Want a sneak peek into a ringside view of the Melbourne Fashion Week, 2017? Visit http://www.facebook.com/deidaafashiononline
or follow @deidaafashiononline on Instagram.
Post comments on deidaablog or at http://www.facebook.com/deidaafashiononline.  #regram @deidaafashiononline, tag #deidaafashionline. Each post or comment earns a #coupon code for 10% discount across all products at deidaashop. Follow Deidaa at http://www.facebook.com/deidaafashiononline or on Instagram @deidaafashiononline.
 
 
 
 
 
 

Last Minute Easter Tips Deidaa

Has Easter snuck upon you? Are you underprepared and overwhelmed this Easter? Once again, guardian angel Deidaa has come to your rescue. Why not follow these last minute Easter tips to do things differently this Easter?

Last minute Easter tips – chocolates with a twist:

By now, we are all aware of the ill effects of sugar. Obesity, hyperactivity in children and several other nefarious illnesses can be traced to these innocent looking white granules. Many of my friends are actively trying to wean their children off sugar. But what is Easter without chocolates? With a little bit of imagination you can strike a balance between healthy eating and chocolate crush. Coat fruits like banana slices, strawberries, raspberries or blueberries with melted chocolate. Make kiwi fruit paddle pops. Kids will snap up these healthy treats in no time. Better still, involve your kids in this chocolate making activity. Make sure they wear their kids’ aprons or else you wll end up with chocolate coated kids. In fact, Deidaa’s parent and child party animal apron is ideally suited to a parent and child joint cooking spree. Don’t limit yourselves to chocolate making. Simple baking or making edible Easter eggs can be as much fun.

Last minute Easter tips – get crafty:

Are your kids driving you up the wall these Easter holidays? Worse still, have they become mini webaholics? Give them some fun projects this Easter. Get them to decorate Easter eggs with foil wraps, stamps and stickers.Create Easter grass by putting green wrapping paper through a paper shredder. Wrap fuzzy twine around bowls to create bird’s nests. Use egg shells as candle holders for votives or stick a few lavender sprigs in carefully cut eggshell mini vases and voila’ – your stunning centre piece for Easter brunch is ready. Ideas are endless. Empty coffee bottles can be given a coat of paint and a pair of bunny ears to become Easter lolly jars, buntings can be made out of bunny or Easter egg cutouts, old shoe boxes can be covered in foil and decorated with tinsel to become treasure chests for Easter egg hunts.

Last minute Easter tips – reinvent and reuse:

Think differently this Easter. Fashion bunny fold napkins from inexpensive cotton scarves. Opt for funky designs like butterfly or cheetah prints. These scarves could be little takeaways for your guests that will remind them of happy times spent together.

Post comments and suggestions on deidaablog or http://www.facebook.com/deidaafashiononline,  #regram @deidaafashiononline, tag #deidaafashionline. Each post, comment or regram is rewarded with a #coupon code for 10% discount across all products at deidaashop.

Happy Easter and thank you for your continued support to Deidaa

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How David Hockney influences Deidaa’s design aesthetic

David Hockney, painter, photographer, stage designer and printmaker, is one of the most colourful and influential figures in the contemporary world of art.

Deidaa, a long time Hockney loyalist, has learnt the following lessons from David Hockney’s life and art.

Lesson 1 – David Hockney – eye for colour

An exponent of pop art, Hockney is is known for his use of vivid colours and bold patterns. Deidaa shares Hockney’s love of colour. Deidaa’s digital printed kaftans, designer silk scarves, floral maxi dresses and beach bags celebrate colour. Ranging from vivid reds to cobalt blue, hot pinks to primrose yellow, Deidaa’s kaftans, scarves, maxi dresses and beach bags, resonate Hockney’s colourful palette.

Lesson 2 – David Hockney – ahead of time

David Hockney has embraced new technology like polaroids, iphone and ipad apps. Following Hockney’s footsteps, Deidaa balances artisan crafted items like crochet kaftans with latest technologies like digital printing.

Lesson 3 – David Hockney – embracing nature

Hockney regularly revisited his native Yorkshire in England. He captured the local surroundings initially from memory and in later years continued to paint the countryside en plein air. Deidaa captures the magic of Australian flora and fauna in her designer silk scarves.

Lesson 4 – David Hockney – prolific and diverse

Hockney is 79 years old. He continues to create hundreds of prints, portraits, photomontages, collages and landscapes using diverse mediums like oil, acrylic and digital media. Team@deidaa research and travel continuously, working with artisan communities, incorporating handcrafted details in kaftans, bags and scarves, thus throwing a life line to artisan crafts and communities. Like Hockney, Deidaa embraces diversity, working across ehnicities and lifestyle choices.

Lesson 5 – David Hockney –  influencing other designers

David Hockney is a dapper man. He is a style icon with his signature glasses, mismatched socks, bow ties, stripes and Saville Row suits. Hockney and his paintings continue to influence fashion designers, old and new. Yves Saint Laurent, Michael Kors, Paul Smith, Burberry and Australia’s own Kym Ellery have borrowed from the man and his works, now and then. In 1985, Hockney was commissioned to design the cover and pages for the French edition of Vogue. Like Hockney, Deidaa continues to be instrumental in shaping the minds of young designers. Deidaa offers emerging designers a platform to showcase their designs. Designers are handpicked on the basis of quality and innovation.

Like Hockney, Deidaa is on a relentless journey of innovation, experimenting with mediums old and new, striking that fine balance between time honoured artisan skills and mind blowing new technology.

For images of David Hockney’s artwork, please follow Deidaa at www.facebook.com/deidaaforum and @deidaafashiononline on Instagram

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Fashion Edit Oscars 2017

La La Land got it… nearly! A monumentous mix up at the Oscars this year. Finally, it was not La La Land but Moonlight that took away the Oscar for best picture. It is time, however, to put the controversies aside and take stock of the frocks. Deidaa brings to you – fashion edit Oscars 2017.

Fashion Edit Oscars 2017 maxi Dresses:

The red carpet at Oscars 2017 was awash with red maxi dresses.Ruth Negga, the Ethiopian Irish actress, is known for her eclectic style. She shone like a freshly minted coin in a red Victorian Valentino maxi dress with high neck and long sleeves. Supermodel Karlie Kloss combined a sleek white Stella Mc Cartney maxi dress with a Mughal choker. Leslie Mann, the comedienne, knows how to rock yellow. She did full justice to a voluminous yellow dress. Colours like primrose and yellow are ruling the runways in 2017. If you are intimidated by the yellow palette, you may wear it in accessories. A yellow printed floral scarf adds a dash of colour to grey winter mornings. A tote bag splattered with yellow livens up a drab outfit.

Fashion Edit Oscars 2017 Metallics and Fringes:

Resonating the ’80s theme, gold and silver were everywhere – on dresses, handbags and jewelry. Jessica Biel wore her gold and silver Kaufman Franco dress with a fringed gold choker. Emma Stone took home the best actress trophy for La La Land, dressed in a fringed gold spaghetti strap maxi dress. Octavia Spencer, the very talented Hidden Figures actress, wore a dress with intense feather fringing. Wish to wear fringes casually? You cannot look beyond Deidaa’s animal printed cotton scarves with contrast fringes.

Fashion Edit Oscars 2017 Beading and Embroidery:

Oscars 2017 bore testimony to the popularity of handcrafting and beading. Australia’s own Nicole Kidman showed up on the red carpet with husban Keith Urban, wearing an Armani Prive’ hand beaded halter dress. Rumour has it that the dress gave her a rash! Singer – actor Cynthia Erivo wore a fully embroidered floral dress created by Adelaide based Paolo Sebastian.

Fashion Edit Oscars 2017 Beaded Clutch Bags:

Talking about accessories, hand beaded clutch bags like boxy minaudie`res emerged as strong contenders, as did cuffs, chokers and drop earrings.

Fashion trends to take away from Oscars 2017? Maxi dresses in many avatars, halter neck, spaghetti strapped, colours red, metallics and monochrome, hand beading and embroidery, lace, satin and velvet, statement fashion accessories like beaded clutch bags and jewel encrusted minaudie`res. You may not embrace it all – take your pick and adapt the fashion trends from Oscars 2017 to suit your style. Do not forget to reach out to Deidaa if in doubt!

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Get your regifting karma right

Holidays are over, a new year has dawned upon us with promises of new beginnings. A niggling problem persists. After every Christmas, most of us end up with gifts we have no use for. Do we regift these unwanted gifts? On an emotional level, using the gifts is the least we can do for someone who has spent time, money and effort to source these gifts for us. Rationally thinking, regifting is not such a sin it is made out to be. Regifting is recycling. It minimises waste. One man’s trash can be another man’s treasure.The digital printed kaftan you received as a Christmas gift may be too flamboyant for you. It is an ideal regift for your cousin in Cairns who would love some colourful throw overs for bathers.

How do you get your regifting karma right?

Thoughtful regifting:

Think if your regift will be useful to the receiver. The long floral maxi dress is a little too long for you. Perhaps your lissom cousin has the right body shape for it. You are a homebody, while your bff is an avid party goer. She will use the beaded clutch bag more than you would.

Regifting outside the same circle of friends or family:

Regifting within the same circle of friends or family has bruised many friendships and created bad blood between family members. If you regift your mother in law the designer silk scarf she bought for you after intense research, you will no longer be her favourite daughter – in – law.

Regifting new items:

Do not regift an item if you have used it. Remove tell tale signs that may give away your little secret. Re wrap the regift in new packaging. Look carefully for gift tags and personal notes. These have an uncanny knack of surfacing at the most inopportune moments. Come clean if you are caught in the act. Explain to the original giver or the receiver why the gift was not right for you but why it could be right for some one else.

Regifting to charity:

Spread some cheer for the less fortunate.  Regift to charity. Be mindful of the fact that charities are not dumping grounds.Do not give anything that is unusable. Unfortunately, charities have to spend time and money to get rid of dumped goods. These resources could be better used elsewhere.

Have a swap party:

How about a post Christmas girls’ night in? You could swap your unwanted gifts over cupcakes and matcha tea. Your child may have to wait for a few years to grow into the kids apron chef hat set she has received from her favourite aunt, but your friend’s daughter, who is a whiz kid in the kitchen, is the right size for it.

Follow a few simple rules and regift with confidence.

Have you been regifted your own gift? Share your thoughts on regifting with Deidaa.

Fashion Trends 2017 Natural Handmade Multicultural

Fashion Trends 2017 Natural Handmade Multicultural

The end of year holidays and New Year’s eve festivities have made way for a new dawn. We are in the new year and looking forward to new beginnings.

What is your fashion mantra in 2017? Follow 5 simple tips and you will be in sync with fashion trends 2017.

Go green:

Think organic.  Look at your veggie patch or the neighbourhood beach for inspiration. Colour your world with kale, sage, cobalt, azure, primrose and tangelo in 2017.

Embrace handmade:

If organic is making headlines, can handmade be far behind? Opt for artisan made – crochet kaftan dresses for women, macramé bra tops, beaded plus size kaftans and maxi dresses.

Earn your stripes:

Bold stripes rule the runways in 2017. This is good news for fashionistas. Stripes are naturally flattering. They add height and subtract weight. If you are already tall, you may minimise the linear effect with a combination of narrow and wide black and white striped kaftan.

Reinvent the ‘80s:

Flaunt the baubles. Drown in ruffles and flounces, sparkle in spandex leggings and neon sweaters.  Carry beaded clutch bags unabashedly adorned with sequins and super sized rhinestones.

Go pint size:

Talking of bags, the other bag that is making waves is the ‘mini’. This ‘mini’ bag barely has room for a lipstick or two. It is the minimal accessory with the maximum effect.

So what is out? Go easy on skinny jeans. Replace white sneakers with flamboyant athleisure shoes. Kitten heels make a comeback. The cold shoulder look makes way for cut away sleeves or the one shoulder silhouette. Corsetry takes a backseat. Relaxed elegance makes its presence felt.

Stay tuned for exciting posts on fashion trends, events, party wear, race wear and beach wear tips. Are we missing something? Can we do better? Don’t forget to send in your suggestions and comments.

 

Handmade Textiles

Handmade textiles Introduction:

Years of working with artisans has not quenched my thirst for handmade textiles. On the contrary, everytime I watch artisans work their magic, I yearn for more interaction with artisans.

Handmade textiles Ikat:

Recently, I had an opportunity to observe Balinese Ikat weavers at work. To those unfamiliar with Ikat, it is one of the strongest and most complicated textile techniques. Artisans across the world are connected by a common thread. It is no wonder then, that artisans in three countries are skilled in the art of Ikat weaving, namely, India, Indonesia and Thailand. Ikat textiles are characterised by their geometric patterns. These patterns are formed by pre – dyeing the yarn in multiple colours to mathematical precision. Geometric patterns form when these yarns are woven on a shuttle loom. A small mistake in the pre – dyeing process can result in the final pattern being skewed. In single Ikat fabric, the weft thread alone is pre – dyed in multiple colours, while the warp thread is dyed in single colour. In double Ikat fabric, both warp and weft yarns are pre – dyed in multiple colours. Double Ikat weaving is a highly specialised textile technique, practised in India alone. Ikat textiles are put to multiple uses. They are used for making scarves and pocket squares. They are sewn into beautiful kaftans and dresses.

Handmade textiles Batik:

The art of batik painting is widely practised in Bali. Batik  belongs to the genre of resist dyeing and printing. In resist printing, motifs are covered with wax (Indonesia), starch or mud (India and Africa) and the covered fabric is dipped in dye. The dyed fabric is then washed or steamed to get rid of the resisting agent. Batik was popularised in India by the Nobel laureate poet, Rabindranath Tagore. However, while Indonesians use the fine nibbed pen or tjanting and geometric blocks called tjaps made out of brass, Indians use paint brush and wooden hand blocks. Persian influence, with its curvilinear floral motifs, is abundant in Indian block printing.

Batik sarongs, shirts and dresses add value to a textile connoisseur’s wardrobe. While buying batik products, look for authentic handmade textiles and do not be fooled by cheap mass produced imitations.

Artisans world wide, display amazing depth, dexterity and diversity. We need to foster these handmade textiles so that our children and their children continue to be enthralled by their beauty and grace.

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