EoFY Sales – are you getting the right bargains

‘Sale’ is the magic four letter word that leaves us salivating for more. We love to splurge at the EoFY sales, picking up clothes, shoes and bags with the speed of lightning. We brave long queues in front of trial rooms and shrug off the indifference of shop assistants. But is it worth it? How do we get real value out of the EoFY sales?

Since the economic downturn, sales have become a dime a dozen. Retailers are trying to squeeze the last dollar out of a customer’s pocket. EoFY sales have lost much of their sheen. Nonetheless, it is a good time to buy, as most stores like to minimise inventory before tax time.

How do you shop savvy at the EoFY sales:

EOFY SALES Buyer beware:

Make a list of things you need and stick to the list. Inspect the goods at the point of sale. Unscrupulous sellers use sales to bump off defective pieces. It is illegal for retailers to sell defective goods unless stated at the point of sale.

Know your rights:

Most shops put a ‘no refunds, no exchange disclaimer’ on sale items. In reality, the same refund policy should apply to sale items as full priced ones. Do not shop at stores that put up notices like ‘no refund, no exchange on sale items’. Shop at Deidaa or like-minded stores who offer ‘no questions asked’ refund, even on sale items.

Avoid herd mentality:

Do not be a fashion victim and jump into the fray. Ask yourself three questions. Do you need it? Does it suit you? Will you wear it? Do you need half a dozen cheap t- shirts that will end up in a clothing bin – unused or should you invest in a few key pieces?

Get a shopping buddy:

Do not shop alone. Hire a personal shopper. At the very least, take a friend, sister or daughter who can give you an informed opinion.

Do not shop on an empty stomach:

It is a time – honoured fact that an empty stomach has a nefarious connection with shopping disasters.

Do not shop when angry or upset:

Retail therapy is like chocolates. It has the ‘feel good factor’. If you are having an emotional downturn, chances are, you will do binge shopping.

Do not shop in a hurry:

Take time to try on garments and footwear.  The right fit is critical to garments and footwear. If a garment is too tight or too short or the fabric is not comfortable next to skin, it is not a good buy. Shoes that look good in the store may end up giving you blisters, bruises and broken ankles.
Be relaxed while shopping at the EoFY sales. Enjoy the experience. Take a break at mid – day. Have lunch with your BFF. Who knows, at the end of the day, you may have unearthed a few hidden gems.

Post comments and suggestions on deidaablog or at http://www.facebook.com/deidaafashiononline, #regram @deidaafashiononline, tag #deidaafashionline. Each post, comment or regram is rewarded with a #coupon code for 10% discount across all products at deidaashop. Follow Deidaa at http://www.facebook.com/deidaafashiononline or on instagram @deidaafashiononline.

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Deidaa reviews Vincent Van Gogh and the Seasons

‘The sadness will last forever’ – these were the famous last words of Dutch painter Vincent Van Gogh. One of the most influential figures in the history of Western art, fame eluded Van Gogh in his lifetime.

The exhibition at the National Gallery of Victoria shows four seasons. It explores Van Gogh’s interpretation of nature in different seasons. This is the largest collection of Van Gogh’s paintings ever exhibited in Australia.

In 10 years, Vincent Van Gogh produced landscapes, still lifes, portraits and self-portraits. For Van Gogh, the connection between nature and art was inextricable. Vivid colour and nature inspired him. Van Gogh said, ‘… in… nature, in trees for instance, I see expression and a soul, as it were.’ He painted landscapes, seasonal harvests, local landmarks and wheat fields. Floral bouquets and seasonal produce like potatoes, apples and pumpkins inspired Van Gogh. He used yellows, purples and ultramarines. Deidaa takes a leaf out of Van Gogh’s aesthetic and draws from local cultures, people and nature. Deidaa’s 2017 range of kaftans and floral scarves celebrate local flora and fauna.

Van Gogh was an avid collector of Japanese woodblock prints. His robust use of colours and patterns derived from Japonism. Japonism is Japanese influence on European art, architecture and the arts. Van Gogh’s passion for Japonism was best illustrated in his paintings of trees in full bloom in spring. The orient has left a deep impression on Deidaa. Deidaa incorporates Japanese motifs like the butterfly in her cotton scarves. Chrysanthemums adorn her silk scarves.

Van Gogh painted flowers – roses, irises, lilacs and sunflowers. His paintings of flowers were a tribute to the language of colour and to Japanese woodcuts. Deidaa celebrates colour in every form. Vivid red poppies adorn Deidaa’s cotton scarves. Cheerful daisies bloom all over Deidaa’s floral maxi dresses. Deidaa’s scarlet rose and damask rose printed silk scarves are acclaimed bestsellers.

Van Gogh painted portraits to capture emotions and character of his subjects. His self-portraits were introspective, often reflective of his physical and mental state. Deidaa’s creative outcomes are reflective of introspection and self-reflection.

Vincent Van Gogh died a failed man, but his legacy continues to live. Several of his paintings have sold for over $100 million. His life epitomises the melancholia of an artist plagued by delusion and psychosis.

Post comments and suggestions on deidaablog or at http://www.facebook.com/deidaafashiononline, #regram @deidaafashiononline, tag #deidaafashionline. Each post, comment or regram is rewarded with a #coupon code for 10% discount across all products at deidaashop. For more photos from Van Gogh and the Four Seasons Exhibition, National Gallery of Victoria,  follow Deidaa at http://www.facebook.com/deidaafashiononline or on instagram @deidaafashiononline.

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Fashion Trend Winter 2017 – Are You Getting It Right?

Fashion trends are like migratory birds – they come and go. Instead of being intimidated by trends or becoming trend addicts, we should bend the trends to suit our lifestyles, preferences and body shapes.

What are the fashion trends we can play with in Winter 2017?

Fashion trend winter 2017 tickled pink

Did you love fairy floss as a little girl? Well then, Winter 2017 is your season. Not just fairy floss but the entire pink palette – baby pink, coral, fuchsia, old rose – is ruling this season. Are you one of those who hide beneath layers of blacks and greys every winter? Liven up your winter wardrobe this year with a pink pashmina. Infuse new life into your slightly jaded LBD with a statement pink handbeaded clutch.

Get crafty:

Ever since Gucci put artisanal embroidery on bags and shoes, everything has gone crafty. Embroidery this season is rough and textured. It is a melange of bits and pieces patched together.

Unleash the wild side:

Anything animal is on trend. The tables have turned. From leopard printed scarves to zebra striped clutch bags, the animal kingdom is ruling mankind.

Go vintage:

Get ready for some old world Hollywood charm. Lace, velvet and faux fur abound. I am sceptical about how many of us can carry velvet clothes head to toe, but most of us can get our fashion quotient right with a black velour clutch bag encrusted with diamantes’.

Stay ruffled:

Ruffles and layers are making waves this season. Wear feminine blouses with ruffled and fluted sleeves. Pair them with frothy lace skirts in pink tones.

Mix the mismatched:

Think outside the box this season. Push the boundaries and bend the rules.  Wear socks over tights, oversized puffas and bomber jackets over slip dresses and head scarves with caps.

If pink is not your poison, opt for greenery, fire engine red, canary yellow and deep purple.

Need help with fashion trend winter 2017? SOS Deidaa and a Deidaa angel will come to your rescue.  Post comments and suggestions on deidaablog or at http://www.facebook.com/deidaafashiononline, #regram @deidaafashiononline, tag #deidaafashionline. Each post, comment or regram is rewarded with a #coupon code for 10% discount across all products at deidaashop. For more fashion tips and photos, follow Deidaa at http://www.facebook.com/deidaafashiononline or on instagram @deidaafashiononline.

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