Boxing Day sales work around two myths.
Boxing Day sales are an annual event:
They perhaps used to be. Since the economic downturn, markets have not recovered fully. Retailers are capitalizing on every opportunity to declare a sale. Ranging from Boxing Day sale, Easter weekend and Anzac Day celebrations, Mothers’ Day sales, Valentine’s Day sales and EoFY sales, they have it all. Boxing Day sales have lost much of their sheen.
There are genuine markdowns on full priced goods at Boxing Day sales:
This may be partially true, at best. Many stores create a ‘seconds’ lines for sales and factory outlets..
How do you shop savvy at Boxing Day sales:
Shop prudently.Make a list of things you really need and stick to the list. Inspect the goods at point of sale. A sale is seen as an opportunity to bump off defective pieces, shop soiled items, one off samples. It is illegal for retailers to sell defective or substandard goods unless explicitly declared at point of sale.
Know your rights:
Most shops put a ‘no refunds, no exchange disclaimer’ on sale items. In reality, sale items should be governed by the same refund policy as full priced items. Do not shop at stores that put up notices like ‘no refund, no exchange on sale items’. Many online designer stores like Deidaa offer no questions asked refund, even on sale items.
Avoid herd mentality:
There is no reason for you to jump into the fray, because half a dozen women are hunched over a pile of stretchy t- shirts, which are disappearing at an alarming speed. Do you really need half a dozen cheap t- shirts or would you rather spend your dollars on an investment piece like a designer silk scarf?
Get a shopping buddy:
Do not shop alone. Ideally hire a personal shopper. If not, take a friend, sister or daughter who can give you an informed opinion. Daughters can be brutally frank at times, but come up with some very valuable suggestions.
Do not shop on an empty stomach:
An empty stomach has a nefarious connection with some shopping disasters.
Do not shop when you are upset:
Retail therapy is like chocolates. It has the ‘feel good factor’. If you are having an emotional downturn, chances are, you will do binge shopping.
Do not shop in a hurry:
Take time to try on garments and footwear. Brave the serpentine queues in front of the trial rooms during sales. Right fit is critical to garments and footwear. How many near new garments do you have in your wardrobe, practically unused because they are tight around the bust or hips or the fabric is not soft and breathable. Shoes that look good in the store turn out to be too narrow or too high, giving you blisters, bruises and broken ankles.
Make Boxing Day sale shopping a relaxed affair. Do not get into a frenzy. Pick up right clothes and accessories in the right sizes. Take a break at mid – day. Have a leisurely lunch with your shopping buddy. Who knows, at the end of the day you may have unearthed a few hidden gems!